Originally Posted By: Noobie
Theres also a FRAM that looks exactly like this.
Without seeing the application, and 'I could be wrong' but I'd be willing to go out on a limb and say that one would be a reboxed/rebadged OEM filter application using the Fram name. They do that for several low volume selling filters. The Kia OEM Mahle made cartridge is one such example.
If it sells enough eventually they bring it in house.