It's not the cost difference, per se~. It's the part numbers and availability of upgraded fluids. Synthetic ATF is more easily available.
My opinion on WHY Amsoil finally came out with synth PSF is because too many consumers were paranoid about using AFT and were buying competitors offerings. In case anyone needs a baseball bat up side their heads, the OEM's have gone nuts on distinction in OEM offerings. Yet we see that these distinctions have proven to be, more or less, bogus ..at least in terms of the paranoia that they generate.
I think the whole concept of dedicated PS fluid was another unnecessary evolution in automotive lubricants. It may have saved pennies on the assembly line ..but offered another revenue stream for licensing in the aftermarket.