the force from a pull is magnitudes smaller than the force from an impact. I've pulled many vehicles -- just have to tie to something solid. issues--- if the cable wraps by, goes under, or next to, something soft, like plastic bumper cover, there will be scratches or torn plastic. If the cable/chain/strap gets slack in it, it can be pretty rough when it snaps taught. straps are much more forgiving than cables and chains. I won't pull folks with cables or chains unless they are experienced, or it's just a 6' yank. straps have some elasticity, or will tear, before anything major happens. cables and chains can rip something off....
you can use a small car to pull something out of a ditch, if you have enough traction. most of the time the traction is less than what the vehicle is capable of.
pulling stuck motorists with small cars with a manual trans can be pretty rough on the clutch. engine may have to rev up and slip the clutch to get the torque needed. ATs can be an advantage, until they don't get revved up enough to achieve decent torque from the engine.
of course, pulling for a few miles adds other concerns--- AT lubrication. that's another topic.
Be safe!!!! traffic is not always aware of your vehicles, ropes, and working area ahead. buy good lights and flares, and always use several---- starting a good number of yards out. remember, if they are moving 35 mph, a 50' "warning" space is not enough for them to react. also realize that straps break, and then cars slide some more. It can get messy. I have sometimes decided it best NOT to pull someone, if I felt that the other driver was too upset, headstrong, or rattled to be a safe partner for the job at hand. know your limits!