In the UOA section, there are some very impressive results with 5W-30 Syntec. I'd go with that. Seems to have a VERY robust add-pac with Moly, Boron, and high Calcium. Also, at only 9.7 cst, it will deliver good fuel economy, and it doesn't seem to shear down much from there.
2010 Kia Soul 2U - 2.0L I-4, auto; 105k miles.
VWB 10W-30; OEM Kia filter.