I have heard the same thing about Bosch. Don't know if this is the case here, but many companies with good names for commercial products (Honeywell, Bunn-o-Matic, Bosch) license their name to manufacturers of consumer grade products. These products aren't made by the companies in question, and aren't supported by them either. They just take a cut for use of the name. I suspect that's the case for the Bosch you get at Pep Boys.
Is it just my bad experience, or are most aftermarket car parts garbage? I can't begin to count the number of times I've had the OEM/factory part go 10s or 100s of thousands of miles, and once it's replaced, it wears out yearly. Distributor caps, thermostats, batteries, etc.