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The Drive : MOBIL1 Annual Protection failure ... #5419140 05/02/20 12:13 PM
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odie Offline OP
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https://www.thedrive.com/the-hammer/12395/why-did-mobil-1-fail . Considering this for the '18 Accent due to carbon deposits . Good choice ?

Last edited by odie; 05/02/20 12:14 PM.
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: odie] #5419142 05/02/20 12:19 PM
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PimTac Offline
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I’m running it right now and it is highly touted here. It appeared to be a failure out of the gate but seems to have gained popularity here and with consumers.

When I purchased it at Walmart it was stocked on a prominent shelf. Six months ago it was collecting dust in the top shelf and looked to be headed for close out.

It’s a good oil.


2017 Mazda CX5
Mobil 1 Annual Protection 0w20
Roki OEM filter.
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: odie] #5419168 05/02/20 12:56 PM
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ABN_CBT_ENGR Offline
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Originally Posted by odie
https://www.thedrive.com/the-hammer/12395/why-did-mobil-1-fail . Considering this for the '18 Accent due to carbon deposits . Good choice ?


Its effectiveness as a choice probably rests with the reason the deposits are forming and the oils property to mitigate it.

As far as the overall failure of the program, to me that's a textbook disconnect between the ivory tower marketing types relying on various studies that don't directly relate to the subject against people in the real world.

Not a property of the oil as much as the inability to sell a product at an unacceptable price point with no specific benefit in the face of things like warranty requirements a d a host of other traditions.

Re: The Drive : MOBIL1 Annual Protection failure ... [Re: odie] #5419177 05/02/20 01:04 PM
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4WD Online Confused
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I think it boosted sales of M1 EP !

Well, even though I’m loaded with M1 AP, some M1 Truck & SUV, VME, and RGT … just went to TSC for dog food and there were two un marked jugs of M1 Truck & SUV … rang up $14.99 … !
These marketing attempts have been great for me … and they are great products !

Re: The Drive : MOBIL1 Annual Protection failure ... [Re: PimTac] #5419180 05/02/20 01:08 PM
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BAJA_05 Offline
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Originally Posted by PimTac
I’m running it right now and it is highly touted here. It appeared to be a failure out of the gate but seems to have gained popularity here and with consumers.

When I purchased it at Walmart it was stocked on a prominent shelf. Six months ago it was collecting dust in the top shelf and looked to be headed for close out.

It’s a good oil.

Gained popularity here because -- they had to drop the prices or very FEW were gonna purchase.


2017 VW Jetta SE TSI 1.4L Turbo (hers)
PP Euro 0W40 & FU (42K)
2008 Acura TL 3.2L PPHM 0W20 & FU (117K)
2005 Subaru Baja AWD 2.5L N/A 5spd.
T6 MV 5W30 & FU (103K)
2000 Ram 4X4 5.2L (93K) T6 MV 5W30 & FU
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: PimTac] #5419182 05/02/20 01:12 PM
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JohnnyJohnson Online Content
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Originally Posted by PimTac
I’m running it right now and it is highly touted here. It appeared to be a failure out of the gate but seems to have gained popularity here and with consumers.

When I purchased it at Walmart it was stocked on a prominent shelf. Six months ago it was collecting dust in the top shelf and looked to be headed for close out.

It’s a good oil.


Well when you get done using that stuff let us know if you seriously think it head and shoulders above the Havoline you just took out.


2004 Corolla 140116
Out: Havoline Pro DS 10w-30 Purolator PureOne 10-29-19 136457
In: Pennzoil Platinum HM 5W-20 ST 4386
2006 Duramax 77077
Out: T6 5W-40 XG9100 73909
In: Rotella Dino PH9100 11-3-19
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: JohnnyJohnson] #5419193 05/02/20 01:32 PM
Joined: Mar 2017
Posts: 13,426
PimTac Offline
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Originally Posted by JohnnyJohnson
Originally Posted by PimTac
I’m running it right now and it is highly touted here. It appeared to be a failure out of the gate but seems to have gained popularity here and with consumers.

When I purchased it at Walmart it was stocked on a prominent shelf. Six months ago it was collecting dust in the top shelf and looked to be headed for close out.

It’s a good oil.


Well when you get done using that stuff let us know if you seriously think it head and shoulders above the Havoline you just took out.




That would be unanswerable unless I ran both for a long period of time and compared the results including viewing the intake valves.


2017 Mazda CX5
Mobil 1 Annual Protection 0w20
Roki OEM filter.
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: odie] #5419206 05/02/20 02:09 PM
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buster Offline
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Article is 3 years old. It didn't fail because it's still being sold. It's a great choice and arguably one of the best oisl on the market, bar none.

Meets all API/ILSAC specs, d1g2 certified and has a SA of .8 and can be run quite a long time.


2020 - Mazda CX-30 - Mobil 1 EP 0w20
2019 - Subaru Impreza - Dealer Oil
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: odie] #5419211 05/02/20 02:17 PM
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GMguy84 Offline
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I think now only Amazon/Walmart carries it ?? Waiting for the 50-75% clearance on it lol

Dave


01 Silverado 1500HD Shell RGT 5W30/XG3675

07 Suburban 1500 Mobil Super Syn 10W30/XG10060

82 Trans Am (KITT) M1 10W40HM/XG5
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: odie] #5419214 05/02/20 02:22 PM
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I preface this by saying that I "get" the marketing aspects and attempts to grab as much market share as possible, but from my point of view, there are two things that Mobil needs to consider:

1. As the article states, no one wants to pay $50 for 5 QTs of oil; had they placed it squarely at $35 (which is where most of the stores that carried it discounted it to to move it initially), it would have had a better start out of the gate.
2. Mobil has too many "clashing" product lines without clarity as to what one lines does better than the other OR instead of the other.

Prime examples:
-- Mobil Super Synthetic. What is this oil and where does it fit in the overall line up? It is usually only carried by auto parts and grocery stores at a price per quart that most people walk right past. Why would i choose it over any other Mobil product?
-- Truck and SUV versus AFE and "regular" M1; what is the difference and which is better? Is there are difference or is this a marketing thing?
-- M1 EP High Mileage; who would choose this oil over the standard high mileage version?

Below is the current Mobil "1" synthetic PCMO line. Does Mobil need this many oils to cover the market or would it behoove them to simplify the line? shrug

Mobil 1™ (5w-20 | 5w-30 | 10w-30 | 15w-50)
Mobil 1™ Advanced Fuel Economy (0W-16 | 0W-20 | 0W-30)
Mobil 1™ Extended Performance oil (0W-20 | 5W-20 | 5W-30 | 10W-30)
Mobil 1™ Annual Protection (0W-20 | 5W-20 | 5W-30)
Mobil 1™ FS (0W-40 | 5W-50)
Mobil 1™ ESP (0W-20 | 0W-30 | 0W-40 | 5W-30)
Mobil 1™ Formula M (5W-40)
Mobil 1™ Extended Performance High Mileage (0W-20 | 5W-20 | 5W-30)
Mobil 1™ High Mileage (0W-20 | 5W-20 | 5W-30 | 10W-30 | 10W-40)
Mobil 1™ Truck & SUV (0W-20 | 5W-20 | 5W-30)
Mobil Super™ Synthetic (0W-20 | 5W-20 | 5W-30)


2019 o)|||||(o Rubicon Wrangler Unlimited 3.6L V6 [Castrol Edge + Ultra]
2018 Mercedes Benz C300 2.0L Turbo [Pennzoil Platinum + Mann filter]
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: odie] #5419220 05/02/20 02:38 PM
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sloinker Offline
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Price will drop dramatically when it is re-branded Mo Bu Wun. Me go long time.

Last edited by sloinker; 05/02/20 02:41 PM.

'16 Tiguan TSI Vaico 5W40
'15 VW Golf TDI Red Line 5W30 Euro
'15 VW Golf Sportwagen TDI M1 ESP 5W30
'14 Dodge Grand Caravan 3.6 Valvoline 5W20 Semi Synthetic
'64 Plymouth Fury440 Pending
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: 2015_PSD] #5419221 05/02/20 02:40 PM
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Originally Posted by 2015_PSD


Below is the current Mobil "1" synthetic PCMO line. Does Mobil need this many oils to cover the market or would it behoove them to simplify the line? shrug



Without any identifying factors this has come up often in discussions with my peers in SAE and with XOM and others as clients directed toward this very question.

Here is the answer I have been given and personally I believe its pretty close to the truth because its basically the same answer I get across people in the same business but not just XOM. They all seem to sing the same song- maybe a different verse but the same. Not so much as the refinery level but at the branding/distribution sales part of the stream

The marketing companies they hire know people now use the net and are not as "led' by advertising claims as 2 decades ago and they troll boards like this and racing, cars etc. along with SEO data. trying to identify market niches, focus groups, buying patterns and all kinds of stuff.

They then come up with marketing ideas and ask what oil you got we can market as this ( insert words here)

Often they are told we already have "recipe X" and they may add some additive or something then a new niche product is born. If it sells it stays, it not it just goes away. They will do target markets and so forth. ( that's where they get all these tests you see where people "tried" this brand new product before it hit the general market)

Factually true or not I don't know but it is the common theme I have heard for years from people in those organizations on the R&D side

Re: The Drive : MOBIL1 Annual Protection failure ... [Re: odie] #5419223 05/02/20 02:43 PM
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JohnG Offline
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Quote
Mobil 1™ (5w-20 | 5w-30 | 10w-30 | 15w-50)
Mobil 1™ Advanced Fuel Economy (0W-16 | 0W-20 | 0W-30)
Mobil 1™ Extended Performance oil (0W-20 | 5W-20 | 5W-30 | 10W-30)
Mobil 1™ Annual Protection (0W-20 | 5W-20 | 5W-30)
Mobil 1™ FS (0W-40 | 5W-50)
Mobil 1™ ESP (0W-20 | 0W-30 | 0W-40 | 5W-30)
Mobil 1™ Formula M (5W-40)
Mobil 1™ Extended Performance High Mileage (0W-20 | 5W-20 | 5W-30)
Mobil 1™ High Mileage (0W-20 | 5W-20 | 5W-30 | 10W-30 | 10W-40)
Mobil 1™ Truck & SUV (0W-20 | 5W-20 | 5W-30)
Mobil Super™ Synthetic (0W-20 | 5W-20 | 5W-30)


Did you leave out the Euro spec oils, such as 0W-40 European Car, on purpose or is it no longer made. To my (minimal) knowledge, that's the only 229.5 MB oil that they make. It's also the only one I'm interested in purchasing. So, yeah, they could pare that list down considerably IMO.

Re: The Drive : MOBIL1 Annual Protection failure ... [Re: JohnG] #5419226 05/02/20 02:46 PM
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2015_PSD Online Content
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Originally Posted by JohnG
Quote
Mobil 1™ (5w-20 | 5w-30 | 10w-30 | 15w-50)
Mobil 1™ Advanced Fuel Economy (0W-16 | 0W-20 | 0W-30)
Mobil 1™ Extended Performance oil (0W-20 | 5W-20 | 5W-30 | 10W-30)
Mobil 1™ Annual Protection (0W-20 | 5W-20 | 5W-30)
Mobil 1™ FS (0W-40 | 5W-50)
Mobil 1™ ESP (0W-20 | 0W-30 | 0W-40 | 5W-30)
Mobil 1™ Formula M (5W-40)
Mobil 1™ Extended Performance High Mileage (0W-20 | 5W-20 | 5W-30)
Mobil 1™ High Mileage (0W-20 | 5W-20 | 5W-30 | 10W-30 | 10W-40)
Mobil 1™ Truck & SUV (0W-20 | 5W-20 | 5W-30)
Mobil Super™ Synthetic (0W-20 | 5W-20 | 5W-30)


Did you leave out the Euro spec oils, such as 0W-40 European Car, on purpose or is it no longer made. To my (minimal) knowledge, that's the only 229.5 MB oil that they make. It's also the only one I'm interested in purchasing. So, yeah, they could pare that list down considerably IMO.

I thought that FS, ESP, and M cover the European cars?


2019 o)|||||(o Rubicon Wrangler Unlimited 3.6L V6 [Castrol Edge + Ultra]
2018 Mercedes Benz C300 2.0L Turbo [Pennzoil Platinum + Mann filter]
Re: The Drive : MOBIL1 Annual Protection failure ... [Re: sloinker] #5419518 05/02/20 11:08 PM
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ammolab Offline
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Originally Posted by sloinker
Price will drop dramatically when it is re-branded Mo Bu Wun. Me go long time.


Funny yes, but every time I post a line like that I get banned for two weeks! 😡


1998 Jeep Cherokee
2011 BMW R1200R
2005 Kaw Ninja 250
1994 Jeep Wrangler 2.5L
2016 Chevy SS Sport Sedan
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