On Windows machines around here I have actually switched to the (Chromium-based, new) Microsoft Edge. I am using that over Chrome for two reasons:
1) It's the default install; saves me a few minutes on a new Windows install downloading, installing and signing into Chrome.
2) The mobile version, UNLIKE CHROME, has a baked-in ad blocker.
On Linux machines it's Firefox.
I keep portable versions of most browsers around to test web sites as I develop them.
I use Opera('s built-in VPN, where I can spoof a U.S. location) when I need to access geographically-specific content.