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Oil Marketing #5356879 02/21/20 10:45 PM
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Mathew_Boss Offline OP
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Oil marketing is making it a lot easier to compare oils. I wish Pennzoil/Quaker State advertised specific wear performance. I have used Pennzoil mostly for the last 10 years but it’s hard to ignore Castrols marketing. I have PPHM in my charger now. When I drain I’ll do a UOA and I’ll put Edge EP in then do a UOA to compare MPG and wear

E2E843D5-5E4B-4A64-B1F8-5FF4E7DA43F8.pngA55AB179-BCA7-442C-8424-64CDFD23E962.pngFD47A897-1008-4CC3-94DC-684CDF36DD2F.png8BE3C724-5C93-485E-9989-B7023FCC7CA2.pngFA9EF316-E76B-407A-AFE2-CD2121667377.jpeg

1.7k Mile 2019 Toyota Highlander LE Plus AWD 3.5L 2GR-FKS. PP or EDGE EP 0W20 w M1 or RP Filters

66k Mile 2015 Dodge Charger 3.6L Pentastar Pennzoil Platinum, QSUD or EDGE EP 0/5W20, or 5W30
Re: Oil Marketing [Re: Mathew_Boss] #5356880 02/21/20 10:48 PM
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kschachn Offline
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A UOA can test for MPG and wear?


1994 BMW 530i, 252K
1996 Honda Accord, 288K
1999 Toyota Sienna, 434K
2000 Toyota ECHO, 284K
Re: Oil Marketing [Re: Mathew_Boss] #5356943 02/21/20 11:48 PM
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geeman789 Offline
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Uh huh ...

You do know what MARKETING is, right ?


2011 SUBARU Impreza 5-door manual / 2016 HONDA Pilot / 2011 MAZDA 2 auto
Re: Oil Marketing [Re: Mathew_Boss] #5356972 02/22/20 01:15 AM
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bbhero Offline
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You are going to get whooped up here big-time LOL


I will say that in regards to the UOA testing... You would actually need 30 or more consecutive runs with just 1 oil to have a significant enough of a baseline for a comparison... And then 30 or more consecutive runs with that second oil.... And that's a minimum of what you would actually need... Probably should be 40-maybe 50 of each... to be truly statistically meaningful and reliable.

And that telling wear by UOA even by performing the above 30+ runs consecutive runs on each oil would be questioned by some... . .

I tend to think weighing parts before and after 30+ runs with one oil would be more telling...

Even with all of that done like that.... There are still other big variables that can make it nearly impossible to come up with a fair level field comparison between two oils.



Last edited by bbhero; 02/22/20 01:15 AM.

Nissan Altima 3.5 Coupe
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"Treat your family like your friends and treat your friends like your family."
Re: Oil Marketing [Re: Mathew_Boss] #5356979 02/22/20 01:28 AM
Joined: Aug 2019
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tundraotto Offline
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Joined: Aug 2019
Posts: 778
Isn't that what the Seq IVA test is????

I mean they are kind of putting themselves out there if they cant prove it.....

Re: Oil Marketing [Re: geeman789] #5357003 02/22/20 03:35 AM
Joined: Aug 2011
Posts: 2,573
GumbyJarvis Offline
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Originally Posted by geeman789
Uh huh ...

You do know what MARKETING is, right ?





In a nutshell:

Profiting by creating an issue for the consumer that they "didnt know" they had in the first place.


2018 Ram 1500 5.7L SLT
Group 7 V2222 - Mobil 1 Truck & SUV 5w30
Re: Oil Marketing [Re: Mathew_Boss] #5357010 02/22/20 04:05 AM
Joined: Dec 2013
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Olas Offline
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Joined: Dec 2013
Posts: 4,599
Oil marketing is completely unnecessary - You buy more at OCI time and you buy more if it's on offer w/ rebate and you buy more for top-ups on long journeys and you buy more when there are rumours of a change of formulation... They dont need to market anything! We buy enough as it is haha

Re: Oil Marketing [Re: bbhero] #5357083 02/22/20 08:00 AM
Joined: May 2019
Posts: 4,214
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Mad_Hatter Offline
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Originally Posted by bbhero
You are going to get whooped up here big-time LOL

Right! LOL

I give him props for putting himself out there though. He's not unique in this regards, most consumers look at ad language and base their buying decisions on that so I'm not gonna beat him up over it. Heck, I'm guilty of it.. I'm sure I've purchased laundry detergent based on the label language for example. grin2

The number one thing you can do to promote engine longevity is just change the oil and filter on time and use a quality lube carrying the required spec's from the engine builders.

Last edited by Mad_Hatter; 02/22/20 08:02 AM.
Re: Oil Marketing [Re: Mathew_Boss] #5357118 02/22/20 09:05 AM
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Duffyjr Offline
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I have to agree with the OP with Titanium plastered all over their jugs and all them pretty pictures, it's hard to ignore when you're standing in the oil aisle.

Last edited by Duffyjr; 02/22/20 09:10 AM.

89 GMC Sierra Advanced 5w30/TG
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Re: Oil Marketing [Re: Mathew_Boss] #5357141 02/22/20 09:35 AM
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Posts: 15,212
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CT8 Offline
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New and improved


2015 F150 2.7
2018 F350 6.2
Re: Oil Marketing [Re: CT8] #5357151 02/22/20 09:45 AM
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Mad_Hatter Offline
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Originally Posted by CT8
New and improved

Whenever I see that the first thing that comes to mind is, "You mean all this time I've been buying crap?" LOL

Re: Oil Marketing [Re: CT8] #5357308 02/22/20 01:34 PM
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bullwinkle Offline
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Originally Posted by CT8
New and improved

My favorite! Tends to lead to "old and on clearance"!! crackmeup


06 Ram 3500 CTD 4X4(FG Venturi), 89 F-450 7.3, 98 XJ 4.0(XG8A), 05 xB(XG3600), 18 Transit 3.7 (MC), 03 Merc Grand Marquis 4.6 2V(XG2), 11 Express 3500 6.0 (Fram PH10060 for now)
Re: Oil Marketing [Re: Mathew_Boss] #5357311 02/22/20 01:39 PM
Joined: Aug 2018
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RDY4WAR Offline
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I don't care for marketing. Every oil manufacturer claims their product is better than everybody else's. Why wouldn't they? That's how marketing works.


"He who is without oil, shall throw the first rod." - Compressions 9:1
Re: Oil Marketing [Re: RDY4WAR] #5357547 02/22/20 07:38 PM
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Mad_Hatter Offline
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Originally Posted by RDY4WAR
I don't care for marketing. Every oil manufacturer claims their product is better than everybody else's. Why wouldn't they? That's how marketing works.

Right! I'd drop to the floor lmao if I saw an oil label that said, "It's just ok.. not the best lube but not the worst" LOL

Re: Oil Marketing [Re: RDY4WAR] #5357555 02/22/20 07:51 PM
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JohnnyJohnson Offline
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Originally Posted by RDY4WAR
I don't care for marketing. Every oil manufacturer claims their product is better than everybody else's. Why wouldn't they? That's how marketing works.


Why not? Not enough AG's take them to task over their BS!


2004 Corolla 140080
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2006 Duramax 77077
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