Originally Posted by Jake_J
Let me say that as a former Mazda6 owner and a fan of Mazda, Mazda is definitely not winning the SUV market. In north america Mazda is unfortunately a niche brand with meagre sales, and while their SUV offerings are probably their most market competitive offerings to the average new car buyer Mazda is hardly on the radar. The last time Mazda was winning in North America was in the mid 2000's when the new 3 and 6 (which where huge improvement of their predecessors) caught the competition off guard and ate up market share.
I don't think not building certain models in Japan or the past tie up with Ford did any harm to Mazda. For most of the time Ford had a ownership stake in Mazda, Ford made some lousy cars but the partnership benefited both companies. Ford got access to Mazda's superior 4 cylinder engines, Mazda got access to Ford's Duratec and Cyclone V6's and they cooperated on developing new car platforms. My old Mazda6 was build in Flat Rock, Michigan at the then 50/50 JV plant with a Mazda modified version of the Duratec 30 V6 and it was a great car.
I had a Mazda sedan- a "626" with the 6 cylinder option and that was a great car.
Let me say that as a former Mazda6 owner and a fan of Mazda, Mazda is definitely not winning the SUV market. In north america Mazda is unfortunately a niche brand with meagre sales, and while their SUV offerings are probably their most market competitive offerings to the average new car buyer Mazda is hardly on the radar. The last time Mazda was winning in North America was in the mid 2000's when the new 3 and 6 (which where huge improvement of their predecessors) caught the competition off guard and ate up market share.
I don't think not building certain models in Japan or the past tie up with Ford did any harm to Mazda. For most of the time Ford had a ownership stake in Mazda, Ford made some lousy cars but the partnership benefited both companies. Ford got access to Mazda's superior 4 cylinder engines, Mazda got access to Ford's Duratec and Cyclone V6's and they cooperated on developing new car platforms. My old Mazda6 was build in Flat Rock, Michigan at the then 50/50 JV plant with a Mazda modified version of the Duratec 30 V6 and it was a great car.
I had a Mazda sedan- a "626" with the 6 cylinder option and that was a great car.