My in-laws who are the cheapest people on the planet just purchased a Kia w/out cruise control 🤐
So what.. it's their money; it'ss nobody else's business how they spend it. And besides, maybe they mostly drive in town and didn't see the value in spending the extra cash for the upgrade.
Fwiw, I rarely use my cruise control except for on long road trips - which is what, maybe twice a year? If it stopped working tomorrow (knock on wood) I wouldn't spend the money to fix it unless for some reason it effected the safety of the vehicle or had a dramatic effect on overall performance.. otherwise, I'd be just fine doing without it.