Originally Posted by paoester
Originally Posted by Duffyjr
Maybe they looked at what Pennzoil is doing and seen how ridiculous it is and decided to do the opposite. Less chin scratching for sure.
So true. Marketing is a battle for shelf space. Pennzoil has multiple labels on non-Platinum, non-Ultra, full syn varieties that Walmart & the autoparts stores may cry foul about because they only have so much shelf area.
Having more different SKUs allows you to occupy more shelf space at a Walmart and other stores, which is very important for a manufacturer - it gives their brand more visibility. However, if the product doesn't sell, Walmart will can it.