Originally Posted by Leo99
Originally Posted by GMBoy
I like the Verano, stupid that they stopped making them. While it is true it was based on the Cruze and build in the same plant - there were a few key enhancements the Verano got that the Cruze didn't get. The most obvious is thicker door glass and more sound insulation - they are more quiet. The second is the more powerful engine option that I have only seen a few of anyway. Third - the interior is a little more refined and has more luxury. Fourth - you have better chances of good dealer service from a Buick dealer than a Chevy dealer.
Why is it stupid to stop making an unpopular car that didn't sell well?
The reason it didn't sell well, and thus appeared to be unpopular, is that it wasn't marketed properly. That's been Buick's problem for more than a few years. Touting the LaCrosse's "full-sized car" status, and then sticking a giant being like Shaq O'Neal in one for a TV spot, was laughable. If they'd put Emma Stone or Reese Witherspoon in a LaCrosse, it would have gone better. (Heck, Reese drove an Enclave in Season One of Big Little Lies, which was a hit series. GM could have capitalized on that and won over a lot of soccer moms.)
Emphasize Verano's sporty qualities, solidity, and economical engine, and you'd have a better ad campaign. "That's not a Buick" and "I don't see a Buick," together with silly music, is not a good strategy for sales.