I can kind of see the reason for the marketing here. For us nerds, we want to know what makes it "Start-Stop", why is it better for that?. Ditto for the other vague categories.
Until then, we an assume these oils are barely different than Platinum, and not dexos1 tested, which makes them suspect compared to oils with better specs like dexos1 or VW 508 or MB 229.71 or LL-14FE+