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Brand Loyalty and Effectiveness #5233711 10/08/19 09:47 AM
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HyundaiAbuser Offline OP
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When I first started amassing knowledge about cars around 3 years ago my first objective was to change my own oil. Although i cant remember what drew me to it but out of that I picked Valvoline Maxlife synthetic blend. After a couple months I bought my truck with the intent of changing the transmission (straight into the deep end). Once I'd completed that and was looking for something to fill it with i saw that Valvoline had a Maxlife atf which was (although not specced on the bottle) specced for mercon v. In the earlier days I was ecstatic about anything Valvoline.

Since then I have branched out and use an array of products from different companies (Valvoline, Castrol, ST, Mobile 1 ect.). I no longer carry quite the same excitement for Valvoline products that I once did but when asked for recommendations I find myself habitually recommending Valvoline products.

This is not limited to fluids either. As I spent most of my childhood days in the back of a toyota camry, when asked about vehicles I find myself immediately pointing toward toyota (although terms of overall reliability ill stand by that). But when it was time to buy my second car, despite telling myself to get a simple camry or corolla I found myself with another Hyundai (which was the brand of my first car). I guess in that case I have built an opinion partial to Hyundai too.

Do you guys have any brand loyalties? Do they stem from objective research or subjectivity?


03 Hyundai Tiburon:
Castrol Edge 0w40
Redline MT90
94 Mazda B4000
Supertech 5w30 Full Synthetic
Valvoline Dex/Merc
Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5233712 10/08/19 09:52 AM
Joined: Oct 2009
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JohnnyJohnson Offline
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Originally Posted by HyundaiAbuser


Do you guys have any brand loyalties?


Totally the one on sale with a rebate!


2004 Corolla 136202
Out: EDGE EP 5W-30 Bosch 3311 7156 Miles
In: Havoline Pro DS 10w-30 Purolator PureOne 3-14-19 129693
2006 Duramax 76661
Out: T6 5W-40 M1-303
In: T6 5W-40 XG9100 73705 4-22-18
Re: Brand Loyalty and Effectiveness [Re: JohnnyJohnson] #5233713 10/08/19 09:52 AM
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HyundaiAbuser Offline OP
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Originally Posted by JohnnyJohnson
Originally Posted by HyundaiAbuser


Do you guys have any brand loyalties?


Totally the one on sale with a rebate!

This is one of the positions I respect the most


03 Hyundai Tiburon:
Castrol Edge 0w40
Redline MT90
94 Mazda B4000
Supertech 5w30 Full Synthetic
Valvoline Dex/Merc
Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5233736 10/08/19 10:41 AM
Joined: Jan 2009
Posts: 14,329
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tig1 Offline
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Ford and M1 only!


2007 Ford Fusion 248,000 miles
M1 5-20HM
2017 Ford Fusion 79K
M1 0-20EP
10,000 mile OCIs on both engines
M1 ATF and Valvoline LV
M1 10-30 in all OPE
MC filters

Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5233743 10/08/19 10:44 AM
Joined: May 2015
Posts: 2,470
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Alfred_B Online Content
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No brand loyalty here. I go for convenience and price which usually means either Mobil1 or Castrol at AutoZone whichever one they have on sale that week. These are the two oils speced for my cars available where I live.

Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5233754 10/08/19 10:51 AM
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Pew Offline
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Not on the car side. Especially not to tires - I wanna try as many different tires as I possibly can.

I do in other things, especially hiking equipment like Black Diamond, Osprey, Merrell, and Innov8.

Last edited by Pew; 10/08/19 10:51 AM.
Re: Brand Loyalty and Effectiveness [Re: Pew] #5233761 10/08/19 10:56 AM
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HyundaiAbuser Offline OP
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Originally Posted by Pew
Not on the car side. Especially not to tires - I wanna try as many different tires as I possibly can.

I do in other things, especially hiking equipment like Black Diamond, Osprey, Merrell, and Innov8.

This is the sentiment I currently find myself in, but when someone asks me for a recommendation I always find myself leading back to things like cooper/valvoline/toyota. But in my own decisions I end up experimenting with something new.

On a couple occasions this has bitten me in the rear end as I recommend things that are better than what I have (in quality or value) and it makes me want to get it.


03 Hyundai Tiburon:
Castrol Edge 0w40
Redline MT90
94 Mazda B4000
Supertech 5w30 Full Synthetic
Valvoline Dex/Merc
Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5233782 10/08/19 11:10 AM
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I tend to have brand loyalty to Mazda vehicles. Never had a problem, and have had several in the family with 300k miles that only needed standard maintenance. on top of that, the compact line tends to be one of the best handling and most fun vehicles on the market. They screwed the pooch trying to make the 2019 Mazda 3 less sporty and more "normal".

At this point in life and servicing several friends' highly abused Hyundai's I am starting to form a high opinion of Hyundai also. People treat them like crap and they just keep running.


2018 mazda3 hatch 2.5 263 miles
1985 rx7 1.1 98k miles
2002 protege 220k miles
1985 rx7 with a 5.0 swap
2002 Protege 299k miles Girlfriend's
4 more running cars in yard not mentioned
Re: Brand Loyalty and Effectiveness [Re: mazdamonky] #5233791 10/08/19 11:15 AM
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HyundaiAbuser Offline OP
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Originally Posted by mazdamonky
I tend to have brand loyalty to Mazda vehicles. Never had a problem, and have had several in the family with 300k miles that only needed standard maintenance. on top of that, the compact line tends to be one of the best handling and most fun vehicles on the market. They screwed the pooch trying to make the 2019 Mazda 3 less sporty and more "normal".

At this point in life and servicing several friends' highly abused Hyundai's I am starting to form a high opinion of Hyundai also. People treat them like crap and they just keep running.

What's in a name lol. But yes one of my friends has had fantastic luck with a 09 mazda 6. I believe its a 3.7 and an automatic, bought it for around 5.5k two years ago with 100k miles and put 40k HARD miles on it since.


03 Hyundai Tiburon:
Castrol Edge 0w40
Redline MT90
94 Mazda B4000
Supertech 5w30 Full Synthetic
Valvoline Dex/Merc
Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5233806 10/08/19 11:27 AM
Joined: Mar 2004
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Donald Online Content
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Well brands can change. Look at JCI batteries, sold and production moved to the middle east (I think). Not as good a brand as it once was.

Moog, at one time made in USA. Now the parts do not even come in a Moog box. Made in China or elsewhere. Not as good as when made in the USA.


2015 Subaru Forester 2.5 engine/CVT
2015 Ford F250 w/Powerstroke
2016 Subaru Crosstrek CVT (wife's)
Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5233961 10/08/19 02:47 PM
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sloinker Offline
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Not especially except I want value for my dollar, perceived or real. There are brands I won't use or buy. Ford and Casstrol are two of them.


'16 Tiguan TSI Ravenol VST 5W40
'15 VW Golf TDI Ravenol VMP 5W30
'15 VW Golf Sportwagen TDI VMP 5W30
'14 Dodge Grand Caravan 3.6 Red Line Blue Label 5W20
'64 Plymouth Fury440 Red Line Blue Label 10W40
Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5233975 10/08/19 03:03 PM
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grampi Offline
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Having brand loyalty is a good way to get burned. In today's business world, it's common place for companies to give it their all until they've made a name for themselves and have built a loyal clientele, then rest on their reputation and start cutting corners to pad profits hoping none of their customers will notice...we as consumers must stay on our toes and constantly compare products to get the best value...

Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5234056 10/08/19 04:38 PM
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Kira Offline
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grampi speaks with knowledge.

I think Hyundai is bustin' it to build such a reputation and clientele.

I believe there are "no name" tires out there which are made by companies desiring the same thing. If established companies are worthy of loyalty, why do they offer such a spectrum of quality? You have to find the gems in every catalog of products.

Re: Brand Loyalty and Effectiveness [Re: JohnnyJohnson] #5234077 10/08/19 05:04 PM
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Not loyal to one particular brand. I do categorize them into tiers, and I only buy at least the "trustworthy" tier of product.


"You keep asking questions PandaBear and you'll end up a vegetarian like my wife" - Camu Mahubah
Re: Brand Loyalty and Effectiveness [Re: HyundaiAbuser] #5234097 10/08/19 05:43 PM
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TheLawnRanger Offline
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I'm getting sort of loyal to Chevron. I spilled some techron the other day and before I could clean it up my chihuahua licked it and turned into a majestic pit bull.


2011 Impala
2012 Colorado
Oil: 5w30 synthetic
Filters: Wix 51522 for both
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