Originally Posted by demarpaint
Originally Posted by zuluplus30
I'm confused from a retailer standpoint. Are retailers supposed to make 4 times as much room on the shelves for this now? It will end up cannibalizing sales of PP/PUP and will also lead to decreased availability of all products across the board at any given retailer. My current Walmart already has problems keeping PP stocked on the shelves in all the available weights. This will only exasperate the problem IMHO by multiplying the product lines.
It will exasperate the problem for a while, until they realize certain products in the Pennzoil lineup a going to be duds, then they blow it out at closeout prices and free up space again for the stuff that does sell. We knew AP would be a dud, and the price would drop, it seems XOM still hasn't learned from that flop, and judging from this Pennzoil might have made an even bigger mistake.
But AP seems to still be selling, at least around me. The price settled to 35 bucks. The rebates made it better. It still has plenty of shelf space at the three Walmarts close to me and product seems to be turning over. Not like regular Mobil 1, but they seem to be selling enough to keep it viable and justify the business case. If not, it will disappear.
Originally Posted by zuluplus30
I'm confused from a retailer standpoint. Are retailers supposed to make 4 times as much room on the shelves for this now? It will end up cannibalizing sales of PP/PUP and will also lead to decreased availability of all products across the board at any given retailer. My current Walmart already has problems keeping PP stocked on the shelves in all the available weights. This will only exasperate the problem IMHO by multiplying the product lines.
It will exasperate the problem for a while, until they realize certain products in the Pennzoil lineup a going to be duds, then they blow it out at closeout prices and free up space again for the stuff that does sell. We knew AP would be a dud, and the price would drop, it seems XOM still hasn't learned from that flop, and judging from this Pennzoil might have made an even bigger mistake.
But AP seems to still be selling, at least around me. The price settled to 35 bucks. The rebates made it better. It still has plenty of shelf space at the three Walmarts close to me and product seems to be turning over. Not like regular Mobil 1, but they seem to be selling enough to keep it viable and justify the business case. If not, it will disappear.
![[Linked Image from media.giphy.com]](https://media.giphy.com/media/kjnl80MuG7gFG/giphy.gif "[Linked Image from media.giphy.com]")
