money off a quart/liter of motor oil. I am talking in generalities. Does XOM make more from a quart of Dexos than Valvoline etc. Do the vertically integrated producers make more profit than the re-packagers? Do the boutiques make more per unit than a mainstream brand. Anybody have any insight into this subject? Don't forget advertising budgets and direct marketing and other sales types. It would be interesting to know how profitable/ how much markup on any given quart of oil.