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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: SubieRubyRoo] #5209829 09/11/19 06:48 AM
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Originally Posted by SubieRubyRoo
Is there a thing as non-performance-robbing friction?

And based on that statement, it sounds like Ms. Rebecca Yates has her Ph.D. in marketing, not science. Edit: Went searching on LinkedIn. Rebecca Yates, "Procurement Manager" for BP, has a blank, empty profile other than the supposed position. Since you can't find anything other than Castrol press releases with her, it's almost like she's a figment of their marketing team's imagination?

"Rebecca Yates" LinkedIn Profile

So she's a master of the fine art of hyperbole?😂

Typical of the marketing dept.. give them a little data and boom, they run with it!😂

But in all seriousness, I agree with Gokhan - at it's core it's cool science.

Last edited by Mad_Hatter; 09/11/19 06:50 AM.
Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209830 09/11/19 06:50 AM
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Originally Posted by buster
Link
I'm on a Castrol kick....
hmmm, is this article new? Says 2019, but this appears to be the same Ti.
Quote
Dr Rebecca Yates continues: “This formulation is rooted in tribology. From the additives that we have selected, to the creation of Fluid TITANIUM Technology and the robust testing process that this product has been through, high-pressure chemistry is at its core. Castrol EDGE with Fluid TITANIUM Technology can confidently say that it reduces performance robbing friction by up to 20 per cent, the greatest advancement of anti-friction lubricant currently in the market.”


Reduces friction by 20% compared to what?
Peanut butter?
;^)

JK, I'm sure Edge is really good oil...


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209857 09/11/19 07:22 AM
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buster Offline OP
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Ok let's clear something up here.....too many people on BITOG love the word "marketing". It's not the answer for everything like many think it is. Of course ANY company has to market their product. They often do it in really ridiculous ways too, especially Castrol. However, there is legit science behind this stuff. It's chemistry and physics. Ti is real. The Earth is actually round. Whether it is any better than what others are using I could not tell you. I do believe that Castrol/BP worked with Universities on developing this proprietary additive. Castrol uses an in-house version and it is not the same as what is found in other products. smile


2020 - Mazda CX-30 - Mobil 1 EP 0w20
2019 - Subaru Impreza - Dealer Oil
Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209941 09/11/19 09:03 AM
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Extreme heat and pressure can have wild effects upon a substance. Some think it may be raining diamonds on Uranus right now. Break out the preparation H. LOL


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: dbias] #5209943 09/11/19 09:07 AM
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Originally Posted by dbias
Extreme heat and pressure can have wild effects upon a substance. Some think it may be raining diamonds on Uranus right now. Break out the preparation H. LOL

Don't know about diamonds (actually it does) but I've been told that if you bend over and look at the night sky through your legs, it's possible to see Uranus 😉

Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: CT8] #5209948 09/11/19 09:14 AM
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Originally Posted by CT8
Bitog guys are suckers for marketing claims.
Not I. Otoh, a sucker for a great deal (often rebated) on any of the major's synthetic oil...that would be me. Or a really exceptional deal on a closeout synthetic like Idemitsu at AAP, ~$2.84/gal.

Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5210078 09/11/19 12:08 PM
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Originally Posted by buster
Link

I'm on a Castrol kick....

hmmm, is this article new? Says 2019, but this appears to be the same Ti.

Quote
Dr Rebecca Yates continues: “This formulation is rooted in tribology. From the additives that we have selected, to the creation of Fluid TITANIUM Technology and the robust testing process that this product has been through, high-pressure chemistry is at its core. Castrol EDGE with Fluid TITANIUM Technology can confidently say that it reduces performance robbing friction by up to 20 per cent, the greatest advancement of anti-friction lubricant currently in the market.”



By up to 20 percent eh? Is that 20 percent compared to sand? hide


“It took untold generations to get you where you are. A little gratitude might be in order. If you’re going to insist on bending the world to your way, you better have your reasons.”

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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: BMWTurboDzl] #5210261 09/11/19 03:34 PM
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Originally Posted by BMWTurboDzl
Originally Posted by buster
Quote
Dr Rebecca Yates continues: “... Castrol EDGE with Fluid TITANIUM Technology can confidently say that it reduces performance robbing friction by up to 20 per cent, the greatest advancement of anti-friction lubricant currently in the market.”

By up to 20 percent eh? Is that 20 percent compared to sand?
Besides which, "up to 20%" is classic advertising double-talk to make "less than 20%" sound good. It could be only 2% and still fit within that deceptive claim. If she'd instead said "reduces friction by more than 10%," that would have more meaning----and be easier for a competitor to disprove, if it's not realistic.


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5210264 09/11/19 03:37 PM
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buster Offline OP
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True.

The claims made by Castrol are:
Improves oil film strength by 30% and reduces power robbing friction
Ten times stronger against high temperature oil thickening to unlock maximum performance
Six times stronger against wear vs the industry benchmark

Tested in Seq IIIH test vs. API SN PLUS Limit
Tested in Seq IVA test vs API SN PLUS Limit
Per the Kurt Orbahn test in the 5W-30 vis- grade


2020 - Mazda CX-30 - Mobil 1 EP 0w20
2019 - Subaru Impreza - Dealer Oil
Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: Mad_Hatter] #5210266 09/11/19 03:39 PM
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bbhero Online Content
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Originally Posted by Mad_Hatter
Originally Posted by SubieRubyRoo
Is there a thing as non-performance-robbing friction?

And based on that statement, it sounds like Ms. Rebecca Yates has her Ph.D. in marketing, not science. Edit: Went searching on LinkedIn. Rebecca Yates, "Procurement Manager" for BP, has a blank, empty profile other than the supposed position. Since you can't find anything other than Castrol press releases with her, it's almost like she's a figment of their marketing team's imagination?

"Rebecca Yates" LinkedIn Profile

So she's a master of the fine art of hyperbole?😂

Typical of the marketing dept.. give them a little data and boom, they run with it!😂

But in all seriousness, I agree with Gokhan - at it's core it's cool science.



She has no picture... So she did not happen... She is not real LOL

Last edited by bbhero; 09/11/19 03:39 PM.

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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: bbhero] #5210485 09/11/19 08:55 PM
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Originally Posted by bbhero
She has no picture... So she did not happen... She is not real LOL

Great... another fig newton of my imagination!😂

Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: Mainia] #5210624 09/12/19 03:15 AM
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Originally Posted by Mainia
No, No it's TITANIUM with a T, a NEW T.


Correct. The original T in Titanium was a typo because it was accidentally put in backwards. The T in new Titanium spelling has been correctly typed to remove the error.

L8R,
Matt


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5211124 09/12/19 05:04 PM
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Clearly, this is an argument for thin oil.
If you have "film strength" and you have "Titanium,"
you don't even need extra viscosity.



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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: Mad_Hatter] #5211219 09/12/19 08:10 PM
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bbhero Online Content
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Originally Posted by Mad_Hatter
Originally Posted by bbhero
She has no picture... So she did not happen... She is not real LOL

Great... another fig newton of my imagination!😂



Hey... I really like Fig Newtons LOL


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BP - Castrol’s lubricants on the EDGE [Re: buster] #5212698 09/14/19 07:08 PM
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BP Ti


This technology journey began several years ago in a laboratory in New Jersey, US. “We’re always looking at different chemistries or components that may allow us to enhance performance attributes of our lubricants,” says Mario Esposito, Castrol’s team leader for polymer development and passenger car oils, at the Wayne Technology Center.

“We formulate our lubricants around individual, proprietary ingredients, creating a ‘hand crafted’ differentiated offer, and with Castrol EDGE, we aimed to develop a performance additive that made the lubricant stronger.”

“We test parameters such as impact on engine wear, sludge build-up and piston cleanliness. Some tests can take several weeks to run – the longest was a 900-hour engine test. These are extreme by nature, creating conditions that will never be seen in a car on the road.”

Tests also followed with original equipment manufacturers (OEMs) and other research facilities. “We worked with a Scottish university to independently test the additive under very high pressure,” says senior technologist, Gareth Dowd. “This confirmed that adding the titanium improved fluid strength by changing its physical behaviour.”
Castrol’s team of chemists built that molecule from scratch, as polymer research manager, Richard Sauer explains: “We were assessing a range of transition elements, trying to identify which one would bring value to a finished oil. We needed to assess the advantages of each element, looking at factors such as engine deposits and wear control.


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