Mobil Super 5000 used to use TI as did many ConocoPhillips oils.
Edge is a quality product. That article is marketing, telling us what we already know...Castrol spends millions on R&D
Did you know that a lot of money that goes into R&D also ends up being used as marketing?
A lot of times information found using money spent on R&D is actually used solely for marketing purposes. It's not industry specific either.
To make it semi simple
Marketing Team: Man, our Titanium oil needs a new refresher, our sales are slipping! Get R&D on it!
R&D team: we just found out Titanium is 0.00007% more effective at preventing wear
Marketing Team: alright alright alright! New commercial:
"X BRAND OIL, USING TITANIUM WHICH HAS NOW BEEN FOUND TO PREVENT EVEN MORE WEAR PROTECTION!"
Your average person is going to just buy it because of the key words and statements: Titanium, even more, wear protection.
These words will resonate. Theyll go buy oil and look and immediately see a bottle with Titanium on it and go "YIPPEE that's the stuff!"
Little do they know, it's the same stuff, and since they're average persons and not someone like a BITOGer, I doubt they're looking at VOAs, PDS', etc.
- Marketing graduate