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Castrol announces discovery of new Fluid TITANIUM Technology benefits #5209596 09/10/19 07:33 PM
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buster Offline OP
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I'm on a Castrol kick....

hmmm, is this article new? Says 2019, but this appears to be the same Ti.

Quote
Dr Rebecca Yates continues: “This formulation is rooted in tribology. From the additives that we have selected, to the creation of Fluid TITANIUM Technology and the robust testing process that this product has been through, high-pressure chemistry is at its core. Castrol EDGE with Fluid TITANIUM Technology can confidently say that it reduces performance robbing friction by up to 20 per cent, the greatest advancement of anti-friction lubricant currently in the market.”



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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209600 09/10/19 07:42 PM
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CT8 Offline
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Bitog guys are suckers for marketing claims.

Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: CT8] #5209606 09/10/19 07:47 PM
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GumbyJarvis Offline
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Originally Posted by CT8
Bitog guys are suckers for marketing claims.


This x1,000,000

Same ole Titanium

Edit: not just Titanium, but TITANIUM

Last edited by GumbyJarvis; 09/10/19 07:48 PM.

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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209607 09/10/19 07:47 PM
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donnyj08 Online Content
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Mobil Super 5000 used to use TI as did many ConocoPhillips oils.

Edge is a quality product. That article is marketing, telling us what we already know...Castrol spends millions on R&D


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: donnyj08] #5209609 09/10/19 07:51 PM
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GumbyJarvis Offline
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Originally Posted by donnyj08
Mobil Super 5000 used to use TI as did many ConocoPhillips oils.

Edge is a quality product. That article is marketing, telling us what we already know...Castrol spends millions on R&D


Did you know that a lot of money that goes into R&D also ends up being used as marketing?

A lot of times information found using money spent on R&D is actually used solely for marketing purposes. It's not industry specific either.


To make it semi simple

Marketing Team: Man, our Titanium oil needs a new refresher, our sales are slipping! Get R&D on it!

R&D team: we just found out Titanium is 0.00007% more effective at preventing wear

Marketing Team: alright alright alright! New commercial:
"X BRAND OIL, USING TITANIUM WHICH HAS NOW BEEN FOUND TO PREVENT EVEN MORE WEAR PROTECTION!"

Your average person is going to just buy it because of the key words and statements: Titanium, even more, wear protection.

These words will resonate. Theyll go buy oil and look and immediately see a bottle with Titanium on it and go "YIPPEE that's the stuff!"

Little do they know, it's the same stuff, and since they're average persons and not someone like a BITOGer, I doubt they're looking at VOAs, PDS', etc.



- Marketing graduate

Last edited by GumbyJarvis; 09/10/19 07:58 PM.

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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209613 09/10/19 07:54 PM
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Filter through the hyperbole and what you've distilled is titanium, like some other transition metals, is an effective EP additive. Not exactly ground breaking news but how else would you expect Castrol to tout their use of titanium? (spoiler alert: all oil mfgs do it; use hyperbolic language in their press releases and marketing literature)

Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209614 09/10/19 07:55 PM
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JohnnyJohnson Online Content
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What I want to know is did it drop their price?


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209615 09/10/19 07:55 PM
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Warstud Online Content
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Can't do better than Magnatec never....never....never

Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209617 09/10/19 07:56 PM
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Hey, maybe they should back that up by Project Farm! LOL


If you want the job done right......do it yourself.
Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: Warstud] #5209623 09/10/19 08:01 PM
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Mad_Hatter Offline
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Originally Posted by Warstud
Can't do better than Magnatec never....never....never

That one lube consistently turns in good UOA's in a broad array of engines.. pretty impressive, and I'm not a Castrol fanboy.

Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: donnyj08] #5209625 09/10/19 08:05 PM
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buster Offline OP
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Originally Posted by donnyj08
Mobil Super 5000 used to use TI as did many ConocoPhillips oils.

Edge is a quality product. That article is marketing, telling us what we already know...Castrol spends millions on R&D


Castrol uses their own, proprietary Ti additive.

ya it's marketing. I don't think this additive gives Castrol an edge grin2 over the competition, but it is interesting. All oils today control wear very well.


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209654 09/10/19 08:37 PM
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Originally Posted by buster
Originally Posted by donnyj08
Mobil Super 5000 used to use TI as did many ConocoPhillips oils.

Edge is a quality product. That article is marketing, telling us what we already know...Castrol spends millions on R&D


Castrol uses their own, proprietary Ti additive.

ya it's marketing. I don't think this additive gives Castrol an edge grin2 over the competition, but it is interesting. All oils today control wear very well.

True... and the formulator may choose one AW/EP additive over another for not just it's friction reducing properties but also for it's antioxidant capabilities.

Last edited by Mad_Hatter; 09/10/19 08:38 PM.
Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209659 09/10/19 08:46 PM
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Their oil has to be better than their website.


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: GumbyJarvis] #5209667 09/10/19 08:55 PM
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Originally Posted by GumbyJarvis
Originally Posted by CT8
Bitog guys are suckers for marketing claims.


This x1,000,000

Same ole Titanium

Edit: not just Titanium, but TITANIUM

You’re sure it’s not:

T I T A N I U M
I
T
A
N
I
U
M

?


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Re: Castrol announces discovery of new Fluid TITANIUM Technology benefits [Re: buster] #5209673 09/10/19 09:02 PM
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Mainia Offline
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No, No it's TITANIUM with a T, a NEW T.

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