Not to cause a stir, I've used all three tiers of Fram before, but...
The Ultra is like a crazy fanboy type following on here now. People new ask about filters and immediately get bombarded with "ULTRA!"
all three tiers are fine.
I'm not one to keep the same filter on more than once, some are, if I'm going under a vehicle to drain the oil, I might as well change the filter as well.
If you look at OEM spec filters, most of the time the efficiency is equal to or less than the Extra Guard (95%) and for your usual 5k recommended OCI, itll be fine.
If you're really worried about the other 5%, or your OEM recommends 10k ocis, run a tough guard.
I've yet to see how a difference between 99%(TG) vs 99+% (Ultra) is worth the extra 2-3$, especially when I've seen Tough Guards on here ran longer than 10k and still look good.