Originally Posted by Bud
... For a lot of folks the issue was that for the price of the basic Fram filter you could get a better filter.
That was my issue with them in the past (like 2004-2005 timeframe). At that time, I could get a Wix filter for about the same price, and the Advance Auto store brand (the ones with the grippy paint) and Carquest filters were excellent filters for less.
Now the Extra Guard is still about the same price as 15 years ago, and updated internals, yet the others are 2-3 times the price with no changes.
My prefered filter is WIx/NAPA, but have not run one in a few years (aside from the Wix made CarQuest Blue on my Scion) due to cost, my local NAPA never follows national 1/2 price sale.
Most of my filters are clearance or package deals with oil, but if I ever need a filter right now and have to run to the store to buy one, it is either a Supertech filter or an Orange Can (I don't like the combo valve on any filter, so I won't buy an ST2 for my truck, would be a PH2).