Originally Posted by SevenBizzos
...Then there's the buyers that think dealer markup is 100%...
As someone who has several family members working for a local dealership, two of them very high up the totem pole, I can say their markup (keeping in mind that I think they are one of the most modest in the area) is often well above 100% markup. Perfect example, just last week a truck came in that said family member wanted to buy. Perfect farm truck. It was already determined the truck would be marked $14K on the lot. Dealer had $6K in it, willing to sell it to him for $8K. All verified by internal records. It would have been bought had the sale not fallen through [for the original owner of the truck] due to financing woes.
This is exactly why I'm an [censored] with
car dealers sales managers. I know they're marked up to the moon, even though they're always crying otherwise.
I've learned buying a new car is a thousand times easier than buying used, but the same rules apply. I've learned to put dealers against each other and make them fight for you, not against you. Figure out exactly what make/model/trim/features you want. Then whether done by call or email, get the lowest price from dealer A, then take that price to B. If B beats it go to C. Once you've given all dealers a chance, go back through them. They'll eventually weed themselves out of contention ("no, I can't go that low, they can have it" or "I'm done playing games (aka I can't make enough money off you)"). Eventually you end up with the best price.
What I can't stand (had this happen when looking for a friend out of state) is when they try telling you a car commands the CPO price tag because "it's certified" when the manufacturer CLEARLY says otherwise. Looking at you Green Hyundai of IL on a '17 Sonata with 65K miles...