You can get a whole bunch of Casio F91w's for that-- fifty of 'em to be exact. I replace when the strap breaks, since it costs as much as the watch. Plus the F91w used to be the official watch of Al-Qeada, was always afraid I'd be stopped at the airport but hasn't happened yet. This thing's too expensive for bomb use, but I'm glad they kept the classic Casio digital form factor. See, always knew I was cool.