I wonder how many of the "real" trucks went off road, back in the day. That new vehicle doesn't look like anything I'd want to take off road. Then again, 20-30 years ago I probably wouldn't drive something off the lot and off onto the trails either (not until it got scratched up a bit).
I don't care much for the look but I've seen worse. Not sure why it needs such a large grill, IMO it would look better with a bumper (even if it really wasn't one).
2011 Toyota Camry, base, 2.5L/6MT, 194k, hers
2010 Toyota Tundra DC, 4.6L/6AT, 155k, ours
1999 Toyota Camry LE, 2.2L/4AT, 215k, his