hmmm.......I completely missed that. I was just at Walmart buying another 5 quart jug of Mobil 1. With the retail pricing, and a $5 off coupon, Walmart Mobil 1 prices beat every other retailer.
I hear that today's conventional oil is a very good product. I also hear that the bias against conventional oil, is left over from the conventional oils of decades past. Way back when I first picked up a wrench, it was true that full synthetic was a better product. So I've been using full synthetic. Perhaps if like you, I take a 2nd look at the modern batch of conventional oil on the market, I may change my mind also. If modern conventional oil is able to lubricate, clean, and protect as well as the synthetic formulations, with a OEM spec oil change interval, then that may be where I'm headed. Maybe in another 5 years, as I buy another new car, because I need to use up all the oil I have in my garage first. Maybe in 5 years, something else will change with engine technology, oil formulations, filtration, and additive packs.