Fred's oil is produced by Warren oil, the same company that produces coastal, lubrigold, and lubrigard, plus a whole slew of private label products. Like Amalie and Warren distribution, they blend and package products based on a price point. My local store had Fred's oil for $1.99/qt for the better part of a year, but has recently increased the price to $2.19/qt, which is still more than fair. Fred's is a true discount store, with largely excellent pricing, selection and sales. They are suffering from minimal consumer exposure as compared to competitive companies such as Walmart and dollar general. Dollar general stores used to be small with mostly store branded products, and less selection than Fred's. Now there's probably seven or more DG stores in my area, one being a market, with good selection, lots of national brand products, and ad campaigns that can afford to sponsor NASCAR race teams for multiple years. Although still a discount store, they are playing in Amazon/Walmart territory, and succeeding. Fred's is not. I'd hate to see my local store go though, because I can often get supplies for equal or less prices than Walmart, with less hassle.