$265 for a set of four cooper weather master studded snows, 175/70r13, for my Mazda 323, back in 1997 when $265 was really $265. I looked forward to buying them as I worked extra hard that summer as I had previously spun out in my dad's escort with only two snows up front. Plus another $40 for a pair of rims, as I only had... one pair.
New tire purchases since then have only gone down-- $200 for BFG "Club ADVs" for my cutlass ciera, $200 for Multi-Mile "Grand Ams" for my wife's Saturn SL. Then a whole pile of used tires. Then the discount tire direct deals, and a couple of Sears coupon-stacking bingos. Now ebay deals.
Luckily I've been buying mostly 14" and 15" with a reasonable sidewall.