Originally Posted by hatt
How do you buy a brand but let someone else still use it. A bunch of people need to be fired at SBD.
I was thinking the same thing. I get it that they may have gambled about Sears' longevity, but all the same...
To let sears still sell Craftsman? Sure. Would really have to be the case. SBD surely sells their tools in more stores than Lowe's, and Lowe's didn't buy the Craftsman name.
To let Sears make Craftsman labeled tools via another manufacturer? Lousy contract. They could have had a winner if they rebranded Stanley Proto tools made in USA as this Craftsman Ultimate line, to sell at Sears.