I joined back in 2002. At that time, my ex-father-in-law used to work for Mobil in the early 90's and he was the one that first told me about synthetic oil and how Mobil tested it. My first job out of college was in 2000, and I had a long commute. After him telling me about it, I started using synthetic oil.
Over the next 16 years I followed the basic trends and discussions on BITOG. I'm still partial to Mobil 1 simply, because I've watched how they operate, have talked to their engineers and see how significant of a player they are in the industry. I've always valued their website, staying a head of the curve on formulation trends, marketing and clean PDS. On the flip side, despite being somewhat brand loyal, I'm actually LESS brand loyal now than ever before, knowing how there are only a handful of suppliers and things change so rapidly it often does not matter what brand you use. BITOG helped me learn how the industry works in general and the importance of what to look for when choosing an oil. I get bored with ultra-technical details, so I tend to follow what interests me most which are the trends and articles about where the industry is headed. BITOG has influenced my oil selection process by realizing that oils are more alike than different when comparing similar tiered oils and generally speaking, you can count on the major formulators to put out a thoroughly tested product that will meet the needs of most cars. There are many top tier oils available and you can't go wrong with any of them.
Over the next 16 years I followed the basic trends and discussions on BITOG. I'm still partial to Mobil 1 simply, because I've watched how they operate, have talked to their engineers and see how significant of a player they are in the industry. I've always valued their website, staying a head of the curve on formulation trends, marketing and clean PDS. On the flip side, despite being somewhat brand loyal, I'm actually LESS brand loyal now than ever before, knowing how there are only a handful of suppliers and things change so rapidly it often does not matter what brand you use. BITOG helped me learn how the industry works in general and the importance of what to look for when choosing an oil. I get bored with ultra-technical details, so I tend to follow what interests me most which are the trends and articles about where the industry is headed. BITOG has influenced my oil selection process by realizing that oils are more alike than different when comparing similar tiered oils and generally speaking, you can count on the major formulators to put out a thoroughly tested product that will meet the needs of most cars. There are many top tier oils available and you can't go wrong with any of them.
