My two cents.
I have been an Amosil dealer for over 10 years now, simply to get the discounts. I have even attended one of their regional marking sessions/meetings where a senior chemist and otehr personnel presented etc. and have argued with them for many years over their selective marketing hype. (obviously to no avail) I was always upset with their selective reporting. That is they compare against two or three oils but report on selective tests on each one and only tests where Amsoil comes out on top. I would really like to see all the test results even those where Amsoil did not come out on top, no oil can be superior in all categories or tests but they only have selective reporting. It would not diminish my belief or thinking on Amsoil if they came in second or third on a few tests but overall on top etc. Never happen. Their basic reply was that they did not have space to print all results!!! Well, they still call they XL series "synthetic"!
Like most things in life I guess you need to take all marketing with a shaker of salt today, used to be a grain of salt but advertising has just gotten so sleazy in general.
As to gear oil, well, I have tried the Amsoil and now use Redline gear oil exclusively (still use the Amsoil oil and ATF) but Redline IMO, simply produces a better gear oil in a wider range of GL grades then does Amsoil, especially the GL-4 grade.
As to other companies refuting the claims, well, Amsoil simply is not a major player of the magnetude to warrant the effort IMO. 99% of customers on the street never see the marketing claims and even if they did could care less so why spend the money to refute a claim?
[ June 18, 2003, 11:09 AM: Message edited by: Spector ]