Ever wonder how car sales people are trained?

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Oof. That was a flash back. Customer wants new vehicle with more options, but wants to put no money down and doesn't want extended terms. My least favorite kind of customer because at some point, this isn't car sales, it isn't negotiation, it's just math. I don't miss my car sales days.
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Although I was the product specialist I could sell cars if everyone else was busy. The new car manager called me the "anti-salesman" because of my laidback approach. I had several customers return because they said they felt hustled at other dealers.
 
In some provinces, such as Ontario and British Columbia, automotive dealers and salespeople must be certified by their provincial licensing body, such as the Ontario Motor Vehicle Industry Council or the Motor Vehicle Sales Authority of British Columbia.

There are no further educational requirements for automotive salespeople, however most employers encourage a postsecondary education, as well as a vast knowledge and interest in cars.

I think this is a good thing and helps protect consumers.
 
Buying a car is just a business decision . Leave the emotion at home or you will end up skinned .

One of their tactics is to ask what color do you like ? I tell them the only color I am interested in is green & then rub my thumb and trigger finger together . Some times they are a little slow on the uptake & I have to explain . Green , the color of money .

Last 3 cars I have purchased , I found them on the internet ( 2 used & 1 new ) .

I have never traded in a car . This makes the math easier . Ask for the price out the door , then start negotiating from there . Know how much your state taxes & fees are . Never wait until you HAVE to purchase a car , NOW . Always be ready to walk away .

My wife and I go , often 2 - 3 hours out of town ( weekend ) . She likes to get out , have a chance to eat out for lunch . Time to spend together . So , if we make an out of town trip and do not buy , you do not feel it was a wasted trip .
 
Originally Posted by AZjeff
Lots of sales systems out there although it seems all of the larger dealerships use a similar template.

Yes they do. When you sell the trade you took in for 10,000 3 weeks later for 16,000 and they say sorry no profit in that one....
It seems like a RICO case
Organized
Fraud
Continuing
 
Dealer Pay Plan Litigation Attorney and Lawyer for Suing Car Dealerships
The underlying basis for any claim against the dealer pertaining to the pay plan or a written agreement containing the commission structure is based on dealership cost. There could potentially be several dealership costs. There could be the actual accounting dealership cost. There can be a dealership cost pertaining to the calculation of commissions. There can be the dealership cost pertaining to the calculation of taxes paid to the IRS or the state, such as sales tax and income taxes. It is the very point of the litigation and the claims underlying the litigation pertaining to the pay plan to determine the exact cost upon which the commissions are calculated.

Sometimes there is an overlap and sometimes there is not. Sometimes a fictitious cost gets carried forward and impacts the taxes sometimes it does not. These are the issues which must be dealt with in pay plan and commission litigation. However, the most imperative issue in this litigation is determined which costs go into the calculating of commissions. Are these costs allowed to reduce the commissions based on the pay plan?

Determining acquisition cost on vehicles acquired by the dealership is relatively straightforward. Trade vehicles cost are determined based on appraisal when the dealership takes the vehicle and on trade. Auction vehicles are determined by the amount of money sent to the auction. New vehicle costs are determined based on invoice. However, it gets very tricky when the cost is either increased or decreased by other various items. So, the initial cost needs to be determined then additions to the cost need to be discovered through the litigation process.

The real issue is in the "extra" costs that are added to the acquisition cost of a vehicle that is gong to be sold. Have you ever heard of Lot fee, pack, dent, bruise, glom, service charge, adds, invoice adds, dealer cash or similar term? All of these items can affect commissions to all of the dealership employees These claims are available when a dealership intentionally and willfully (and unintentionally) breaches their employment agreement and/or commission agreement with their employees and sales staff. Legal claims also are present when a dealership miscalculates employee commissions, whether intentional or unintentional. If there is an intentional misstatement of employee commissions, there would be a claim for punitive damages. If you are a dealership employee, you should ask your employer the following questions:

How does the dealership establish the cost of the vehicle?
Can I see proof of the dealership costs by viewing the back screens?
Are there any added costs in addition to pack?
Does the dealership adjust the reserve account without any basis?
Please provide me proof of all charge backs which might reduce the gross commissionable proceeds.
Why is my pay substantially less than what I have already calculated?
Is the dealership refusing to show me key documents?
Is the dealer avoiding my questions about how my pay is calculated?
Why are full retail costs for repairs being added to the vehicle cost which reduces my pay?

https://www.consumer-attorney.com/dealer-pay-plan-litigation-salesmen-suing-the-dealer.html
 
I was in the service department at a BMW dealership back in the day..and the fist fights or total war between sales people concerning "UPS" (the next prospect on the lot and who attended to them) and "RIPS" or stealing/claiming a commission on a sale you were not entitled to. There were other sales shenanigans that made the stunts done in the service department look like child's play.

My advice always is..if the sales-person will not shut up and listen..and is talking at 100mph and has the "scripted rebuttal" for every question..say thank you..then walk out. ..leave the property.
In an hour or two the "sales-person's" manager will be on the phone asking what happened? What can we do? etc.

Do the negotiation/deal then over the phone..you have all the power right then and there..and if the deal is not good or what you want..then keep shopping. You have time..no urgency..don't let them rush you..
 
Originally Posted by Chris142
They all ask you. " what will it take ton put you in this car today"?. Every one of em.


LOL
I remember my brother buying his first Subaru ( Was a new dealership in the area-think it was 1981-82)
The owner said that same magical line as he spat all over us...………. I said for one, you can start by stop spitting on us-lol
That set him back on his toes and we got another $300 off! True story.
 
Originally Posted by StevieC
In some provinces, such as Ontario and British Columbia, automotive dealers and salespeople must be certified by their provincial licensing body, such as the Ontario Motor Vehicle Industry Council or the Motor Vehicle Sales Authority of British Columbia.

There are no further educational requirements for automotive salespeople, however most employers encourage a postsecondary education, as well as a vast knowledge and interest in cars.

I think this is a good thing and helps protect consumers.

That is ridiculous. All that government bureaucracy does is increase the price of a vehicle and create a nanny state. With this logic, there will be a day when nanny state governments will determine and approve how much you can spend on your purchase. Is it such a big ask to expect consumers to understand basic financial principals, how to live within their means, and to know whether or not they're getting screwed?

Scott

PS Some essential advice - go over your sales agreement, the one you actually sign, LINE BY LINE!!! If financing, bring a calculator. Add up all your costs including your down payment and all your payments, etc. Are you paying $35K for your $22K car?!
 
The problem with car sales is that you can't be honest with the customer, because they aren't honest with you. At least they are totally clueless. A new pickup has about $2500 markup. There may be some hold back money for advertising. Most customers think you can knock 8-10 grand off the price after rebates. AND, give them clean retail (plus a grand or two). I used to tell customers, if my brand new xz2000 with all of the bells and whistles isn't worth clean retail, what makes yours worth clean retail? Or more? A fellow salesman gave a customer a price of $5000 below our cost, knowing that the customer would take that price and go shopping elsewhere and get a reality check. Know what the customer said? Answer: "That still sounds a little high. Knock off another $500 and I might thing about it". Dealt with several customers like this. One lady had a vehicle that was worth about $6k. She thought it was worth about $16k because everybody she know "wanted to buy her truck if she ever sold it". We had an identical truck (same color, options, mileage, everything) that came from the same town she lived in. We were asking around $8k for it. So yes, dealers play games, but they are forced to because most customers are highly delusional. I firmly believe that I could put a new $54k diesel pickup on sale for $29k and 95% of the customers would say "you're going to have to sharpen your pencil a lot more if you want me to buy it. I'm sure I can get it at (insert dealership name) waaaaay cheaper than that". I enjoyed the sales process, don't get me wrong. But some rules always apply. Rule number one is "ya can't fix stupid"!
 
Originally Posted by otis24
The problem with car sales is that you can't be honest with the customer, because they aren't honest with you. At least they are totally clueless. A new pickup has about $2500 markup. There may be some hold back money for advertising. Most customers think you can knock 8-10 grand off the price after rebates. AND, give them clean retail (plus a grand or two). I used to tell customers, if my brand new xz2000 with all of the bells and whistles isn't worth clean retail, what makes yours worth clean retail? Or more? A fellow salesman gave a customer a price of $5000 below our cost, knowing that the customer would take that price and go shopping elsewhere and get a reality check. Know what the customer said? Answer: "That still sounds a little high. Knock off another $500 and I might thing about it". Dealt with several customers like this. One lady had a vehicle that was worth about $6k. She thought it was worth about $16k because everybody she know "wanted to buy her truck if she ever sold it". We had an identical truck (same color, options, mileage, everything) that came from the same town she lived in. We were asking around $8k for it. So yes, dealers play games, but they are forced to because most customers are highly delusional. I firmly believe that I could put a new $54k diesel pickup on sale for $29k and 95% of the customers would say "you're going to have to sharpen your pencil a lot more if you want me to buy it. I'm sure I can get it at (insert dealership name) waaaaay cheaper than that". I enjoyed the sales process, don't get me wrong. But some rules always apply. Rule number one is "ya can't fix stupid"!

All of you words describe ignorance of the consumer, not the sales person, the dealership, or the business. And we have people who want to regulate auto sales with government agencies. A better idea would be for the government to regulate buyers. Maybe a financial IQ test should be considered prior to purchase.

Scott
 
>>A new pickup has about $2500 markup. There may be some hold back money for advertising.

A lot more....thousands in total unit bonus money paid to the dealer monthly or annually ... triple net is the screen nobody gets to see except the Sales Manager and GM
Average revenue per new vehicle was $33,292, with a gross profit of $2,020,
Dealers with domestic brands saw relatively flat used-vehicle sales, but gross profit per used vehicle sold dropped to $2,517 on average from $2,546 a year ago.
F&I gross profit per unit of $1,572


Read an annual report
Carmax Inc. (KMX)
Autonation Inc. (AN)
Penske Automotive Group Inc. (PAG)
Lithia Motors (LAD)
Group 1 Automotive Inc. (GPI)
Ashbury Automotive (ABG)
Sonic Automotive Inc. (SAH)
 
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Originally Posted by Virtus_Probi
Car salesmen aren't trained, they are HATCHED!
;^)

They always reminded me of vultures waiting on prey. As soon as you walk in that lot here they come.
 
People forget what a big money business this is. Some dealers take in 350,000 a month in document fees
 
Originally Posted by clarkflower
People forget what a big money business this is. Some dealers take in 350,000 a month in document fees

Yeah but what's their tax load (commercial property in a desirable location), and interest they pay while having a car on their lot, and salaries (I believe salespeople get some sort of base pay?, and then there are non-sales people), and upkeep on the property.
 
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