As stated, the brighter plug in bulbs, typically don't last as long as the standard replacement bulbs. And really, all they have is a brighter(whiter/bluer) lighting pattern. They don't shine down the road as far as they're advertised.[Key words, "as-far-as they're advertised].
"Further down" the road is mostly(if not all) dependent on headlight AIM. Even if the headlight housing are aimed properly to spec, you may want to tweak'em upward just a "bit". A little "bit", is a "lot" down the road.
If you still aren't satisfied with the lighting pattern, only then get the so called "brighter" bulbs. In my own experience, I have found that 100% of the time, it's the AIM, even if the aim is to spec. It was the spec that I didn't like. And I don't get flashed by oncoming driver when I tweak the headlights upward a "BIT"...not a lot, just a bit!
I'm well into my 60s with aging eyes and I don't particularly like driving at night, in foul weather etc...nobody does, I get it! And when my vehicle's headlights are properly aimed, I am very satisfied with the standard halogen bulbs/replacement bulbs and I can see fine down a completely DARK road in deer country.