know Jeeps hold their value, and may not "lose 30% the second you drive off he lot", but it seems like a low discount.
Everyone wants bells and whistles, no one wants a car with a third pedal and no touchscreen. This seems like a car that they took in on trade in and got at a huge discount already.
I have a feeling those stripped models sell to cheapskates who get sick of them and trade them in for something more...contemporary. I've seen a lot of crew cab trucks with no options, which would have been unheard of a decade ago. My friend bought a Ram like that, because it was 25% off MSRP with 0% financing. I assume they are a lot easier to sell when they are brand new with no options and great financing than a few years old with no options priced at a few thousand less than brand new.