Originally Posted by dogememe
Didn't we just gave a thread on a competing product from Shell? What's the point of these products!
It's standard marketing. The point of the products is to take up more shelf space so they can crowd out their competitors. Lots of big name brands do it, that's why they're always coming out with something new and interesting to jack up sales and take up more space, space that won't go to a competitor. No sales data so the retailer will probably take some payment for the shelf space and if it doesn't sell, then they'll get rid of it. Witness Annual protection...