Burnt Tundra

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Tundra.

The professional's preference!

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Very nice of Toyota to replace the truck. Great PR move.
 
Pretty awesome. Most people just want an honest car brand that helps out in times of need. This is good pr
 
Originally Posted by Astro14


Very nice of Toyota to replace the truck. Great PR move.


This. Toyota will get a million dollars worth of feel-good exposure for the price of a Tundra. Smart move.

Some of these people truly have been through he[[ and lived.
 
Nice move by Toyota for owner and social media. Inexpensive media blip(likes, shares, news story etc) for them compared to conventional media methods. Social media win.

I am surprised the wiring did okay and it kept running/driving.
 
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Wonderful story of sacrifice, bravery and the human spirit amid that heart aching tragedy.

Good on Toyota for whom I'm sure their reward was sincere and spontaneous as any entity with a conscious would do. The PR fallout is nice but secondary. Not something to milk.
 
Good on her.

Remember this one?

9/11 Silverado

Guy took the money from the adds and donated it to charity.

As I recall GM provided a new truck to him as well.

I would say the PR from something like this has to be balanced.
 
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