In older style automatic transmissions they had only physical gears. 1,2,3 and usually the 4th gear (or the 4th shift you notice) was a lock-up torque converter further reducing the RPM. Then they came out with 4 physical gears with a lock-up torque converter. Some OE's referred to these as 4 speed lock-up's or 5 speeds with the 5th speed being a lock-up. Then came multi-stage lock-up converters which gave us more shift points we could feel on top of 4-5 physical gears and they called this Gear 5, 6, 7, 8 and now 10.
Some use more physical gears than others and achieve more of the further shift points with those and some use more stages in the lock-up converter to achieve further shift points like in my Highlander that has some physical gears and a 4 stage lock-up converter.
The control module for my transmission looks at the input/output speeds, throttle and load on the vehicle and makes a decision whether it shifts all the gears and then executes each stage of the lock-up in series one after another or if it shifts all the gears and then locks-up multiple speeds all at once instead of in series so it feels like 2 further shift points past the physical gears instead of the 4 shift points past the physical gears.
To the driver it just feels like additional gears although lock-up transition is usually much less pronounced and the RPM's fall very smoothly versus feeling more of a positive engagement with physical gears.
Folks that drive pick-up's that have the button on the shifter that they press when towing, prevents the truck from using the lock-up torque converter mode / modes which helps keep the engine revs up for power and takes stress off the transmission and keeps it cool. (Some vehicles like my Highlander have Power / Economy buttons that will do this as well on-top of changing the shift points for more performance).
It's all about RPM reduction for fuel economy but being responsive enough that if you want more power it can quickly deliver. It's easier to unlock one or 2 stages in a torque converter that has multi-stage lock-up than it is to down shift through 2-3 gears because of the lag time and jerki-ness when you are at really low RPM's coasting down the highway and all of a sudden want power to pass.