I think it's marketing, as well as the fact that an oil filter's complexity is easier to see from a cutout photo. Air filters all look pretty much the same. They're really not, but they look it.
I change the engine air filter and the cabin air filter twice a year, on the same days I change the oil and oil filter. It's pretty dusty where I live, and the filters usually don't make it through a year. It's easier to just change them all at the same time.
I always use Kia OEM oil filters, but I used to use Wix air filters. The nearest Kia dealership to me has good prices on parts, however; so nowadays I just use the OEM filters for all three. They're very good quality (especially the oil filters).
As an aside, I think the cabin air filter is the most neglected of the car's filters. Some people don't even know they exist, much less change them. Aside from all the pathogens that can breed in the schmutz that build up on the cabin air filter, badly blocked cabin air filters can cause premature failure of the blower motor resistor or possibly the blower motor.
Richard