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Why all of the goofy marketing ploys by M1? #4810339
07/10/18 01:07 PM
07/10/18 01:07 PM
Joined: Oct 2006
Posts: 8,511
OH
grampi Offline OP
grampi  Offline OP

Joined: Oct 2006
Posts: 8,511
OH
They keep coming up with all of these marketing ploys...this oil's good for a year, this oil's good for 20K miles, and such and such. As far as I'm concerned, ALL full synthetic oils should be good for a year or 20K miles, and they have been for a long time. I like M1 and I use it, but I just don't get all of their goofy marketing ploys...

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810351
07/10/18 01:15 PM
07/10/18 01:15 PM
Joined: Aug 2010
Posts: 6,164
Champlain/Hudson Valley
Kira Offline
Kira  Offline

Joined: Aug 2010
Posts: 6,164
Champlain/Hudson Valley
New & Improved!

Longer, lower, wider....the '49 Hudson is the car for you.

Be the first on your block......

Don't be left behind....

Remember, supplies are limited.

What's the biggest industry in the USA? (advertising) Putting out bovine mounds and embracing them is what we do.

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810356
07/10/18 01:21 PM
07/10/18 01:21 PM
Joined: Jan 2009
Posts: 14,090
Illinois
tig1 Offline
tig1  Offline

Joined: Jan 2009
Posts: 14,090
Illinois
Marketing ploys like criticizing your competitors product but not really telling us why we should buy theirs? Condemnation of competitors products is all the rage in marketing these days. Have you noticed M1 doesn't do that? I frankly don't get the 20K AP oil, but I have friends that are using it. If there was no such thing as "marketing" our options with all products would be very limited.


2007 Ford Fusion 237,000 miles
M1 0-20 EP
2017 Ford Fusion 64K
M1 0-20 EP
10,000 mile OCIs on both engines
M1 ATF and Valvoline LV
M1 10-30 in all OPE
MC filters

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810366
07/10/18 01:33 PM
07/10/18 01:33 PM
Joined: Mar 2017
Posts: 7,444
...
PimTac Offline
PimTac  Offline

Joined: Mar 2017
Posts: 7,444
...
M1 is trying hard to be the Procter and Gamble of motor oil. P&G sells numerous brands of soaps and detergents so M1 seems to be following a similar path. Most companies are streamlining and simplifying their product lines.


Cannot see signatures any longer so it doesn’t matter.
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810373
07/10/18 01:42 PM
07/10/18 01:42 PM
Joined: Dec 2011
Posts: 5,473
North Carolina
rooflessVW Offline
rooflessVW  Offline

Joined: Dec 2011
Posts: 5,473
North Carolina
I don't see a difference between Mobil 1 and anyone else, as far as marketing goes.

My vote for goofy marketing is "Valvoline Modern Engine." Puh-lease.


"Zed's dead baby, Zed's dead."
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810393
07/10/18 02:03 PM
07/10/18 02:03 PM
Joined: Dec 2006
Posts: 8,474
Illinois
mrsilv04 Offline
mrsilv04  Offline

Joined: Dec 2006
Posts: 8,474
Illinois
Fram isn't any better, when they claim that an air filter will only protect your engine up to 20,000 miles.

That's nothing more than a sleezy marketing ploy to sell more filters.


2004 Silverado - on its 3rd Jasper engine in less than one year.
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810398
07/10/18 02:06 PM
07/10/18 02:06 PM
Joined: Jul 2005
Posts: 31,423
NY
demarpaint Offline
demarpaint  Offline

Joined: Jul 2005
Posts: 31,423
NY
Goofy? How about some of the stupid ads from Castrol over the years?


God Bless Our Troops

Re: Why all of the goofy marketing ploys by M1? [Re: PimTac] #4810401
07/10/18 02:09 PM
07/10/18 02:09 PM
Joined: Mar 2016
Posts: 1,818
Western S.C.
CR94 Offline
CR94  Offline

Joined: Mar 2016
Posts: 1,818
Western S.C.
Originally Posted By: PimTac
M1 is trying hard to be the Procter and Gamble of motor oil. P&G sells numerous brands of soaps and detergents so M1 seems to be following a similar path. Most companies are streamlining and simplifying their product lines.
Kinda like GM used to sell numerous brands of cars and trucks? It seems they've had to cut back a bit.


2011 Toyota Prius now at 96K
1981 Mazda GLC (323) retired at 606K
1972 Subaru DL retired at 190K
1954 Chevrolet retired at 121K
Re: Why all of the goofy marketing ploys by M1? [Re: demarpaint] #4810404
07/10/18 02:09 PM
07/10/18 02:09 PM
Joined: Aug 2008
Posts: 2,279
Cali
Malo83 Offline
Malo83  Offline

Joined: Aug 2008
Posts: 2,279
Cali
Originally Posted By: demarpaint
Goofy? How about some of the stupid ads from Castrol over the years?

Smart molecues LOL

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810418
07/10/18 02:25 PM
07/10/18 02:25 PM
Joined: Oct 2017
Posts: 846
Georgia
MParr Offline
MParr  Offline

Joined: Oct 2017
Posts: 846
Georgia
I have blinders on when I buy Mobil 1. I buy the original standard version. It’s all I would need. By the way, Walmart has Mobil 1 products on rollback.


2013 KIA Optima EX 2.4L. Now: Unknown &OE filter
2017 Ford Escape SE 2.0T Now: NAPA Synthetic 5W30 & NAPA Gold 1348
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810420
07/10/18 02:25 PM
07/10/18 02:25 PM
Joined: Mar 2018
Posts: 900
Mississippi
TheLawnRanger Online content
TheLawnRanger  Online Content

Joined: Mar 2018
Posts: 900
Mississippi
Oil-dri is the quicker soaker upper.


'99 Cavalier 5w 30 SuperTech conventional
'11 Impala 5w 30 Magnatec full synthetic
'12 Colorado 5w 30 Magnatec full synthetic
*regular Wix oil filters for all
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810438
07/10/18 02:37 PM
07/10/18 02:37 PM
Joined: May 2002
Posts: 21,387
Oakville, Ontario
Patman Offline
Patman  Offline

Joined: May 2002
Posts: 21,387
Oakville, Ontario
I like Mobil 1, but I think they do have far too many variations of it. Now I hear they've got an EP version of their High Mileage synthetic! What's next, an annual protection version of it too? And recently I also noticed in their ESP line they have two versions of 5w30, an ESP Formula 5w30 and one simply called ESP 5w30. I don't see the point of having two versions of that, it's really confusing. They need to simplify their lineup a little more.


2018 Corvette, 9k, M1 ESP Formula 5w30 & NAPA Gold
2006 Civic EX Coupe, 148k, PUP 5w20 & Fram Ultra
2010 BMW 328i X-Drive,111k, GC 0w40 & Fram Ultra

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810439
07/10/18 02:37 PM
07/10/18 02:37 PM
Joined: Jun 2014
Posts: 2,875
Phoenix, Arizona - USA
SirTanon Online content
SirTanon  Online Content

Joined: Jun 2014
Posts: 2,875
Phoenix, Arizona - USA
Let's not forget..



2010 Ford Fusion SE - 2.5 liter/6F35 Trans - 268,000mi
2014 Nissan Altima SL - 2.5 liter/CVT - 61,000mi
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810444
07/10/18 02:43 PM
07/10/18 02:43 PM
Joined: Mar 2018
Posts: 900
Mississippi
TheLawnRanger Online content
TheLawnRanger  Online Content

Joined: Mar 2018
Posts: 900
Mississippi
Is slipping tv favorites such as B.J. McKay minus his best friend Bear into a tv spot a goofy ploy?

https://m.youtube.com/watch?v=pIL-rAfdB0Q


'99 Cavalier 5w 30 SuperTech conventional
'11 Impala 5w 30 Magnatec full synthetic
'12 Colorado 5w 30 Magnatec full synthetic
*regular Wix oil filters for all
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810459
07/10/18 02:56 PM
07/10/18 02:56 PM
Joined: Apr 2012
Posts: 10,206
Kendall, FL
wemay Offline
wemay  Offline

Joined: Apr 2012
Posts: 10,206
Kendall, FL


18 KIA Sportage 2.4 AWD
Oil: Valvoline Syn 5/30
O.filter: KIA 26300-35504

13 Hyundai Santa Fe Sport 2.0T
Oil: Pennzoil Platinum 5/30
O.filter: WIX 51334
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