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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810356
07/10/18 01:21 PM
07/10/18 01:21 PM
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Joined: Jan 2009
Posts: 14,090 Illinois
tig1
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Joined: Jan 2009
Posts: 14,090
Illinois
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Marketing ploys like criticizing your competitors product but not really telling us why we should buy theirs? Condemnation of competitors products is all the rage in marketing these days. Have you noticed M1 doesn't do that? I frankly don't get the 20K AP oil, but I have friends that are using it. If there was no such thing as "marketing" our options with all products would be very limited.
2007 Ford Fusion 237,000 miles M1 0-20 EP 2017 Ford Fusion 64K M1 0-20 EP 10,000 mile OCIs on both engines M1 ATF and Valvoline LV M1 10-30 in all OPE MC filters
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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810366
07/10/18 01:33 PM
07/10/18 01:33 PM
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Joined: Mar 2017
Posts: 7,444 ...
PimTac
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Joined: Mar 2017
Posts: 7,444
...
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M1 is trying hard to be the Procter and Gamble of motor oil. P&G sells numerous brands of soaps and detergents so M1 seems to be following a similar path. Most companies are streamlining and simplifying their product lines.
Cannot see signatures any longer so it doesn’t matter.
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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810373
07/10/18 01:42 PM
07/10/18 01:42 PM
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Joined: Dec 2011
Posts: 5,473 North Carolina
rooflessVW
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Joined: Dec 2011
Posts: 5,473
North Carolina
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I don't see a difference between Mobil 1 and anyone else, as far as marketing goes.
My vote for goofy marketing is "Valvoline Modern Engine." Puh-lease.
"Zed's dead baby, Zed's dead."
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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810393
07/10/18 02:03 PM
07/10/18 02:03 PM
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Joined: Dec 2006
Posts: 8,474 Illinois
mrsilv04
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Joined: Dec 2006
Posts: 8,474
Illinois
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Fram isn't any better, when they claim that an air filter will only protect your engine up to 20,000 miles.
That's nothing more than a sleezy marketing ploy to sell more filters.
2004 Silverado - on its 3rd Jasper engine in less than one year.
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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810398
07/10/18 02:06 PM
07/10/18 02:06 PM
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Joined: Jul 2005
Posts: 31,423 NY
demarpaint
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Joined: Jul 2005
Posts: 31,423
NY
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Goofy? How about some of the stupid ads from Castrol over the years?
God Bless Our Troops
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Re: Why all of the goofy marketing ploys by M1?
[Re: PimTac]
#4810401
07/10/18 02:09 PM
07/10/18 02:09 PM
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Joined: Mar 2016
Posts: 1,818 Western S.C.
CR94
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Joined: Mar 2016
Posts: 1,818
Western S.C.
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M1 is trying hard to be the Procter and Gamble of motor oil. P&G sells numerous brands of soaps and detergents so M1 seems to be following a similar path. Most companies are streamlining and simplifying their product lines. Kinda like GM used to sell numerous brands of cars and trucks? It seems they've had to cut back a bit.
2011 Toyota Prius now at 96K 1981 Mazda GLC (323) retired at 606K 1972 Subaru DL retired at 190K 1954 Chevrolet retired at 121K
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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810418
07/10/18 02:25 PM
07/10/18 02:25 PM
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Joined: Oct 2017
Posts: 846 Georgia
MParr
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Joined: Oct 2017
Posts: 846
Georgia
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I have blinders on when I buy Mobil 1. I buy the original standard version. It’s all I would need. By the way, Walmart has Mobil 1 products on rollback.
2013 KIA Optima EX 2.4L. Now: Unknown &OE filter 2017 Ford Escape SE 2.0T Now: NAPA Synthetic 5W30 & NAPA Gold 1348
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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810420
07/10/18 02:25 PM
07/10/18 02:25 PM
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Joined: Mar 2018
Posts: 900 Mississippi
TheLawnRanger
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Joined: Mar 2018
Posts: 900
Mississippi
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Oil-dri is the quicker soaker upper.
'99 Cavalier 5w 30 SuperTech conventional '11 Impala 5w 30 Magnatec full synthetic '12 Colorado 5w 30 Magnatec full synthetic *regular Wix oil filters for all
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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810438
07/10/18 02:37 PM
07/10/18 02:37 PM
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Joined: May 2002
Posts: 21,387 Oakville, Ontario
Patman
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Joined: May 2002
Posts: 21,387
Oakville, Ontario
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I like Mobil 1, but I think they do have far too many variations of it. Now I hear they've got an EP version of their High Mileage synthetic! What's next, an annual protection version of it too? And recently I also noticed in their ESP line they have two versions of 5w30, an ESP Formula 5w30 and one simply called ESP 5w30. I don't see the point of having two versions of that, it's really confusing. They need to simplify their lineup a little more.
2018 Corvette, 9k, M1 ESP Formula 5w30 & NAPA Gold 2006 Civic EX Coupe, 148k, PUP 5w20 & Fram Ultra 2010 BMW 328i X-Drive,111k, GC 0w40 & Fram Ultra
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Re: Why all of the goofy marketing ploys by M1?
[Re: grampi]
#4810444
07/10/18 02:43 PM
07/10/18 02:43 PM
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Joined: Mar 2018
Posts: 900 Mississippi
TheLawnRanger
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Joined: Mar 2018
Posts: 900
Mississippi
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Is slipping tv favorites such as B.J. McKay minus his best friend Bear into a tv spot a goofy ploy? https://m.youtube.com/watch?v=pIL-rAfdB0Q
'99 Cavalier 5w 30 SuperTech conventional '11 Impala 5w 30 Magnatec full synthetic '12 Colorado 5w 30 Magnatec full synthetic *regular Wix oil filters for all
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