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Why all of the goofy marketing ploys by M1? #4810339
07/10/18 02:07 PM
07/10/18 02:07 PM
Joined: Oct 2006
Posts: 8,039
OH
grampi Offline OP
grampi  Offline OP
Joined: Oct 2006
Posts: 8,039
OH
They keep coming up with all of these marketing ploys...this oil's good for a year, this oil's good for 20K miles, and such and such. As far as I'm concerned, ALL full synthetic oils should be good for a year or 20K miles, and they have been for a long time. I like M1 and I use it, but I just don't get all of their goofy marketing ploys...

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810351
07/10/18 02:15 PM
07/10/18 02:15 PM
Joined: Aug 2010
Posts: 5,697
Champlain/Hudson Valley
Kira Offline
Kira  Offline
Joined: Aug 2010
Posts: 5,697
Champlain/Hudson Valley
New & Improved!

Longer, lower, wider....the '49 Hudson is the car for you.

Be the first on your block......

Don't be left behind....

Remember, supplies are limited.

What's the biggest industry in the USA? (advertising) Putting out bovine mounds and embracing them is what we do.

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810356
07/10/18 02:21 PM
07/10/18 02:21 PM
Joined: Jan 2009
Posts: 13,837
Illinois
tig1 Offline
tig1  Offline
Joined: Jan 2009
Posts: 13,837
Illinois
Marketing ploys like criticizing your competitors product but not really telling us why we should buy theirs? Condemnation of competitors products is all the rage in marketing these days. Have you noticed M1 doesn't do that? I frankly don't get the 20K AP oil, but I have friends that are using it. If there was no such thing as "marketing" our options with all products would be very limited.


2007 Ford Fusion 232,000 miles
M1 0-20 EP
2017 Ford Fusion 55K
M1 0-20 EP
10,000 mile OCIs on both engines
M1 ATF and MC LV
M1 10-30 in all OPE
MC filters

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810366
07/10/18 02:33 PM
07/10/18 02:33 PM
Joined: Mar 2017
Posts: 5,484
...
PimTac Offline
PimTac  Offline
Joined: Mar 2017
Posts: 5,484
...
M1 is trying hard to be the Procter and Gamble of motor oil. P&G sells numerous brands of soaps and detergents so M1 seems to be following a similar path. Most companies are streamlining and simplifying their product lines.



Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810373
07/10/18 02:42 PM
07/10/18 02:42 PM
Joined: Dec 2011
Posts: 4,761
North Carolina
rooflessVW Online content
rooflessVW  Online Content
Joined: Dec 2011
Posts: 4,761
North Carolina
I don't see a difference between Mobil 1 and anyone else, as far as marketing goes.

My vote for goofy marketing is "Valvoline Modern Engine." Puh-lease.


"Zed's dead baby, Zed's dead."
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810393
07/10/18 03:03 PM
07/10/18 03:03 PM
Joined: Dec 2006
Posts: 8,368
Illinois
mrsilv04 Offline
mrsilv04  Offline
Joined: Dec 2006
Posts: 8,368
Illinois
Fram isn't any better, when they claim that an air filter will only protect your engine up to 20,000 miles.

That's nothing more than a sleezy marketing ploy to sell more filters.


2004 Silverado - on its 3rd Jasper engine in less than one year.
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810398
07/10/18 03:06 PM
07/10/18 03:06 PM
Joined: Jul 2005
Posts: 30,461
NY
demarpaint Offline
demarpaint  Offline
Joined: Jul 2005
Posts: 30,461
NY
Goofy? How about some of the stupid ads from Castrol over the years?


God Bless Our Troops

Re: Why all of the goofy marketing ploys by M1? [Re: PimTac] #4810401
07/10/18 03:09 PM
07/10/18 03:09 PM
Joined: Mar 2016
Posts: 1,425
Western S.C. since 1996
CR94 Offline
CR94  Offline
Joined: Mar 2016
Posts: 1,425
Western S.C. since 1996
Originally Posted By: PimTac
M1 is trying hard to be the Procter and Gamble of motor oil. P&G sells numerous brands of soaps and detergents so M1 seems to be following a similar path. Most companies are streamlining and simplifying their product lines.
Kinda like GM used to sell numerous brands of cars and trucks? It seems they've had to cut back a bit.


2011 Toyota Prius now at 92K
1981 Mazda GLC (323) retired at 606K
1972 Subaru DL retired at 190K
1954 Chevrolet retired at 121K
Re: Why all of the goofy marketing ploys by M1? [Re: demarpaint] #4810404
07/10/18 03:09 PM
07/10/18 03:09 PM
Joined: Aug 2008
Posts: 2,080
Cali
Malo83 Offline
Malo83  Offline
Joined: Aug 2008
Posts: 2,080
Cali
Originally Posted By: demarpaint
Goofy? How about some of the stupid ads from Castrol over the years?

Smart molecues LOL

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810418
07/10/18 03:25 PM
07/10/18 03:25 PM
Joined: Oct 2017
Posts: 641
Georgia
MParr Offline
MParr  Offline
Joined: Oct 2017
Posts: 641
Georgia
I have blinders on when I buy Mobil 1. I buy the original standard version. Itís all I would need. By the way, Walmart has Mobil 1 products on rollback.


2013 KIA Optima EX 2.4L. Now: QSUD 5W30 & STP S2808ML
2017 Ford Escape SE 2.0T Now: Pennzoil Platinum 5W30 & Motorcraft 910s
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810420
07/10/18 03:25 PM
07/10/18 03:25 PM
Joined: Mar 2018
Posts: 607
Mississippi
TheLawnRanger Offline
TheLawnRanger  Offline
Joined: Mar 2018
Posts: 607
Mississippi
Oil-dri is the quicker soaker upper.


'99 Cavalier 5w 30 SuperTech conventional
'11 Impala 5w 30 Magnatec full synthetic
'12 Colorado 5w 30 Magnatec full synthetic
*regular Wix oil filters for all
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810438
07/10/18 03:37 PM
07/10/18 03:37 PM
Joined: May 2002
Posts: 20,799
Oakville, Ontario
Patman Offline
Patman  Offline
Joined: May 2002
Posts: 20,799
Oakville, Ontario
I like Mobil 1, but I think they do have far too many variations of it. Now I hear they've got an EP version of their High Mileage synthetic! What's next, an annual protection version of it too? And recently I also noticed in their ESP line they have two versions of 5w30, an ESP Formula 5w30 and one simply called ESP 5w30. I don't see the point of having two versions of that, it's really confusing. They need to simplify their lineup a little more.


2018 Corvette (M1 5w30 ESP Formula & Fram Ultra)
2006 Civic EX Coupe (PUP 5w20 & Fram Ultra)
2010 BMW 328i X-Drive (GC 0w40 & Fram Ultra)

Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810439
07/10/18 03:37 PM
07/10/18 03:37 PM
Joined: Jun 2014
Posts: 2,475
Phoenix, Arizona - USA
SirTanon Offline
SirTanon  Offline
Joined: Jun 2014
Posts: 2,475
Phoenix, Arizona - USA
Let's not forget..



2010 Ford Fusion SE - 2.5 liter/6F35 Trans - 262,000mi
2014 Nissan Altima SL - 2.5 liter/CVT - 57,000mi
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810444
07/10/18 03:43 PM
07/10/18 03:43 PM
Joined: Mar 2018
Posts: 607
Mississippi
TheLawnRanger Offline
TheLawnRanger  Offline
Joined: Mar 2018
Posts: 607
Mississippi
Is slipping tv favorites such as B.J. McKay minus his best friend Bear into a tv spot a goofy ploy?

https://m.youtube.com/watch?v=pIL-rAfdB0Q


'99 Cavalier 5w 30 SuperTech conventional
'11 Impala 5w 30 Magnatec full synthetic
'12 Colorado 5w 30 Magnatec full synthetic
*regular Wix oil filters for all
Re: Why all of the goofy marketing ploys by M1? [Re: grampi] #4810459
07/10/18 03:56 PM
07/10/18 03:56 PM
Joined: Apr 2012
Posts: 9,409
Kendall, FL
wemay Offline
wemay  Offline
Joined: Apr 2012
Posts: 9,409
Kendall, FL


'18 KIA Sportage LX AWD 2.4L: MSS 10w30
'13 Hyundai Santa Fe Sport 2.0T: EDGE 5w30
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