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#4810339 - 07/10/18 02:07 PM Why all of the goofy marketing ploys by M1?
grampi Offline


Registered: 10/08/06
Posts: 7842
Loc: OH
They keep coming up with all of these marketing ploys...this oil's good for a year, this oil's good for 20K miles, and such and such. As far as I'm concerned, ALL full synthetic oils should be good for a year or 20K miles, and they have been for a long time. I like M1 and I use it, but I just don't get all of their goofy marketing ploys...

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#4810351 - 07/10/18 02:15 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
Kira Offline


Registered: 08/19/10
Posts: 5406
Loc: Champlain/Hudson Valley
New & Improved!

Longer, lower, wider....the '49 Hudson is the car for you.

Be the first on your block......

Don't be left behind....

Remember, supplies are limited.

What's the biggest industry in the USA? (advertising) Putting out bovine mounds and embracing them is what we do.

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#4810356 - 07/10/18 02:21 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
tig1 Offline


Registered: 01/03/09
Posts: 13714
Loc: Illinois
Marketing ploys like criticizing your competitors product but not really telling us why we should buy theirs? Condemnation of competitors products is all the rage in marketing these days. Have you noticed M1 doesn't do that? I frankly don't get the 20K AP oil, but I have friends that are using it. If there was no such thing as "marketing" our options with all products would be very limited.
_________________________
2007 Ford Fusion 228,000 miles
M1 0-20 EP
2017 Ford Fusion 52K
M1 0-20 EP
10,000 mile OCIs on both engines
M1 ATF and MC LV
M1 10-30 in all OPE
MC filters


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#4810366 - 07/10/18 02:33 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
PimTac Offline


Registered: 03/04/17
Posts: 4584
Loc: Soviet State of Washington
M1 is trying hard to be the Procter and Gamble of motor oil. P&G sells numerous brands of soaps and detergents so M1 seems to be following a similar path. Most companies are streamlining and simplifying their product lines.
_________________________
2017 Mazda CX-5 Grand Touring

Valvoline Advanced Synthetic 0w20
Mobil 1 M108A EP filter


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#4810373 - 07/10/18 02:42 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
rooflessVW Online   content


Registered: 12/24/11
Posts: 4301
Loc: North Carolina
I don't see a difference between Mobil 1 and anyone else, as far as marketing goes.

My vote for goofy marketing is "Valvoline Modern Engine." Puh-lease.
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"Zed's dead baby, Zed's dead."

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#4810393 - 07/10/18 03:03 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
mrsilv04 Offline


Registered: 12/08/06
Posts: 8297
Loc: Illinois
Fram isn't any better, when they claim that an air filter will only protect your engine up to 20,000 miles.

That's nothing more than a sleezy marketing ploy to sell more filters.
_________________________
2004 Silverado - on its 3rd Jasper engine in less than one year.

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#4810398 - 07/10/18 03:06 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
demarpaint Offline


Registered: 07/03/05
Posts: 29976
Loc: NY
Goofy? How about some of the stupid ads from Castrol over the years?
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#4810401 - 07/10/18 03:09 PM Re: Why all of the goofy marketing ploys by M1? [Re: PimTac]
CR94 Offline


Registered: 03/20/16
Posts: 1173
Loc: Western S.C. since 1996
Originally Posted By: PimTac
M1 is trying hard to be the Procter and Gamble of motor oil. P&G sells numerous brands of soaps and detergents so M1 seems to be following a similar path. Most companies are streamlining and simplifying their product lines.
Kinda like GM used to sell numerous brands of cars and trucks? It seems they've had to cut back a bit.
_________________________
2011 Toyota Prius now at 91K
1981 Mazda GLC (323) retired at 606K
1972 Subaru DL retired at 190K
1954 Chevrolet retired at 121K

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#4810404 - 07/10/18 03:09 PM Re: Why all of the goofy marketing ploys by M1? [Re: demarpaint]
Malo83 Offline


Registered: 08/08/08
Posts: 2027
Loc: Cali
Originally Posted By: demarpaint
Goofy? How about some of the stupid ads from Castrol over the years?

Smart molecues LOL

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#4810418 - 07/10/18 03:25 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
MParr Offline


Registered: 10/28/17
Posts: 533
Loc: Georgia
I have blinders on when I buy Mobil 1. I buy the original standard version. Itís all I would need. By the way, Walmart has Mobil 1 products on rollback.
_________________________
2013 KIA Optima EX 2.4L. Now: Castrol Magnatec GTX 5W30 synthetic & STP S2808ML
2017 Ford Escape SE 2.0T Now: Pennzoil Platinum 5W30 & Motorcraft 910s

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#4810420 - 07/10/18 03:25 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
TheLawnRanger Offline


Registered: 03/18/18
Posts: 494
Loc: Mississippi
Oil-dri is the quicker soaker upper.
_________________________
'99 Cavalier 5w 30 SuperTech conventional
'11 Impala 5w 30 Magnatec full synthetic
'12 Colorado 5w 30 Magnatec full synthetic
*regular Wix oil filters for all

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#4810438 - 07/10/18 03:37 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
Patman Offline



Registered: 05/27/02
Posts: 20472
Loc: Oakville, Ontario
I like Mobil 1, but I think they do have far too many variations of it. Now I hear they've got an EP version of their High Mileage synthetic! What's next, an annual protection version of it too? And recently I also noticed in their ESP line they have two versions of 5w30, an ESP Formula 5w30 and one simply called ESP 5w30. I don't see the point of having two versions of that, it's really confusing. They need to simplify their lineup a little more.
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2018 Corvette (M1 5w30 ESP Formula & Fram Ultra)
2006 Civic EX Coupe (PUP 5w20 & Fram Ultra)
2010 BMW 328i X-Drive (GC 0w40 & Mann)


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#4810439 - 07/10/18 03:37 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
SirTanon Offline


Registered: 06/23/14
Posts: 2224
Loc: Phoenix, Arizona - USA
Let's not forget..

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2010 Ford Fusion SE - 2.5 liter/6F35 Trans - 258,000mi
2014 Nissan Altima SL - 2.5 liter/CVT - 55,000mi

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#4810444 - 07/10/18 03:43 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
TheLawnRanger Offline


Registered: 03/18/18
Posts: 494
Loc: Mississippi
Is slipping tv favorites such as B.J. McKay minus his best friend Bear into a tv spot a goofy ploy?

https://m.youtube.com/watch?v=pIL-rAfdB0Q
_________________________
'99 Cavalier 5w 30 SuperTech conventional
'11 Impala 5w 30 Magnatec full synthetic
'12 Colorado 5w 30 Magnatec full synthetic
*regular Wix oil filters for all

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#4810459 - 07/10/18 03:56 PM Re: Why all of the goofy marketing ploys by M1? [Re: grampi]
wemay Online   happy


Registered: 04/04/12
Posts: 8986
Loc: Southeast Florida
_________________________
17 Sonata Sport 2.4L
NAPA Full Synthetic 5w20 | OEM

13 Santa Fe Sport 2.0T
Valvoline MaxLife 5w30 | M1-104

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