sales of fram ultra oil filters

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does fram give any data on how the farm ultra OIL filter is selling?
I use them cause I dont like messing with filters.
is the ultra bringing in new sales or are the tough guard people justmoving up?
seems some big retailer would know
 
Why is that important? Its a very good filter and sells wells for sure or IMO they wouldn't keep making it as is without dropping quality to lower the price point.
 
Originally Posted By: edwardh1
is the ultra bringing in new sales or are the tough guard people justmoving up?
seems some big retailer would know


Go to Walmart and compare the number of Ultra filters vs the TG filters. At least for that store, it will be a good indicator. Also remember, that the majority of those buying filters will tend to go middle of the road (Tough Guard ?) vs the more expensive Ultra ("but it's only a couple dollars more" doesn't mean squat).
 
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