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#4808410 - 07/08/18 02:18 PM sales of fram ultra oil filters
edwardh1 Offline


Registered: 01/17/03
Posts: 2975
Loc: Coastal South Carolina
does fram give any data on how the farm ultra OIL filter is selling?
I use them cause I dont like messing with filters.
is the ultra bringing in new sales or are the tough guard people justmoving up?
seems some big retailer would know
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#4808414 - 07/08/18 02:24 PM Re: sales of fram ultra oil filters [Re: edwardh1]
cheesepuffs Offline


Registered: 09/24/13
Posts: 574
Loc: Connecticut
I highly doubt you’re going to find that specific of a figure anywhere outside of a boardroom meeting.
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#4808422 - 07/08/18 02:39 PM Re: sales of fram ultra oil filters [Re: cheesepuffs]
kschachn Offline


Registered: 12/26/05
Posts: 9504
Loc: Upper Midwest
Agreed, and I'm not really sure why or how it would affect your purchasing decision?
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#4808478 - 07/08/18 04:02 PM Re: sales of fram ultra oil filters [Re: edwardh1]
Trav Offline


Registered: 11/20/06
Posts: 19280
Loc: MA, Mittelfranken.de
Why is that important? Its a very good filter and sells wells for sure or IMO they wouldn't keep making it as is without dropping quality to lower the price point.
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#4809147 - 07/09/18 12:12 PM Re: sales of fram ultra oil filters [Re: edwardh1]
hallstevenson Offline


Registered: 04/25/17
Posts: 411
Loc: Ohio
Originally Posted By: edwardh1
is the ultra bringing in new sales or are the tough guard people justmoving up?
seems some big retailer would know


Go to Walmart and compare the number of Ultra filters vs the TG filters. At least for that store, it will be a good indicator. Also remember, that the majority of those buying filters will tend to go middle of the road (Tough Guard ?) vs the more expensive Ultra ("but it's only a couple dollars more" doesn't mean squat).

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