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#4808410 - 07/08/18 02:18 PM sales of fram ultra oil filters
edwardh1 Offline

Registered: 01/17/03
Posts: 2975
Loc: Coastal South Carolina
does fram give any data on how the farm ultra OIL filter is selling?
I use them cause I dont like messing with filters.
is the ultra bringing in new sales or are the tough guard people justmoving up?
seems some big retailer would know
These products are all new every year?? They are a revolution!!! Razor blades, mens shirts, TVs, wiper blades, gutter guards, hearing aids... according to the ads. But also all new last year

#4808414 - 07/08/18 02:24 PM Re: sales of fram ultra oil filters [Re: edwardh1]
cheesepuffs Offline

Registered: 09/24/13
Posts: 574
Loc: Connecticut
I highly doubt you’re going to find that specific of a figure anywhere outside of a boardroom meeting.
2008 Honda Accord Coupe V6

#4808422 - 07/08/18 02:39 PM Re: sales of fram ultra oil filters [Re: cheesepuffs]
kschachn Offline

Registered: 12/26/05
Posts: 9504
Loc: Upper Midwest
Agreed, and I'm not really sure why or how it would affect your purchasing decision?
1994 BMW 530i, 227K
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1999 Toyota Sienna, 397K
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#4808478 - 07/08/18 04:02 PM Re: sales of fram ultra oil filters [Re: edwardh1]
Trav Offline

Registered: 11/20/06
Posts: 19280
Loc: MA,
Why is that important? Its a very good filter and sells wells for sure or IMO they wouldn't keep making it as is without dropping quality to lower the price point.
ASE L1, Master. Deutsch Meisterbrief.

#4809147 - 07/09/18 12:12 PM Re: sales of fram ultra oil filters [Re: edwardh1]
hallstevenson Offline

Registered: 04/25/17
Posts: 411
Loc: Ohio
Originally Posted By: edwardh1
is the ultra bringing in new sales or are the tough guard people justmoving up?
seems some big retailer would know

Go to Walmart and compare the number of Ultra filters vs the TG filters. At least for that store, it will be a good indicator. Also remember, that the majority of those buying filters will tend to go middle of the road (Tough Guard ?) vs the more expensive Ultra ("but it's only a couple dollars more" doesn't mean squat).