I want to raise an issue on how JD markets and normalizes an oil change message to the millennial lawn mower owner by making
an emotional metaphorical appeal why they should change the oil with the new system.
He states the following: "What I love about this system is that it injects LIFE into the old oil".
SEE @1:10min mark
Clearly, this is not a Roe vs Wade decision. It is a lawn mower engine with a well-defined oil change maintenance schedules. It is also irresponsible that he never discusses the importance of the 5/50 hour maintenance schedule and is more concerned about connecting to you on Instagram.
Finally at the end of the video, he sugar-coats the conclusion with a remarkable false narrative : "it is more efficient ...spending less time, spending less money, more cleaner" than the older traditional system.
What a Fake News conclusion at $39 per oil change!
The bad news is that these low information 'snowflakes' will someday normalize the message and the need to 'Abolish oil changes because it bad, terrible and wasteful."
30 sec oil change
an emotional metaphorical appeal why they should change the oil with the new system.
He states the following: "What I love about this system is that it injects LIFE into the old oil".
SEE @1:10min mark
Clearly, this is not a Roe vs Wade decision. It is a lawn mower engine with a well-defined oil change maintenance schedules. It is also irresponsible that he never discusses the importance of the 5/50 hour maintenance schedule and is more concerned about connecting to you on Instagram.
Finally at the end of the video, he sugar-coats the conclusion with a remarkable false narrative : "it is more efficient ...spending less time, spending less money, more cleaner" than the older traditional system.
What a Fake News conclusion at $39 per oil change!
The bad news is that these low information 'snowflakes' will someday normalize the message and the need to 'Abolish oil changes because it bad, terrible and wasteful."
30 sec oil change