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Oil Brands - Thoughts from an avg consumer? #4802598
07/01/18 06:14 PM
07/01/18 06:14 PM
Joined: Aug 2004
Posts: 20,193
CA
The Critic Offline OP
The Critic  Offline OP
Joined: Aug 2004
Posts: 20,193
CA
As some of you may have read, I am thinking about switching to a boutique oil brand (Amsoil) for the vehicles I maintain. This is mainly for availability and inventory reasons. Of course, I will only use an oil containing the required licenses and approvals so I do not jeopardize any in-force warranties. My only concern about Amsoil is the lack of brand recognition.

However, I am curious if the average person even cares about which brand of oil is used in their vehicle. If you folks can get some feedback from a spouse/friend who is not an automotive enthusiast, I am interested in their responses. In my opinion, when most people are getting their vehicle (or equipment) serviced, they usually do not care what brand of parts are used unless it is a very large repair; for most small repair or maintenance items the topic of brand does not even come up.

In the few times where I have been asked about the brand of oil used, the person was usually satisfied if the following items were addressed:

1) Price - why does it cost more (or less) than what I am used to paying.
2) Tier - is it a generic/house-brand, name-brand or a boutique/specialty brand.
3) Is it a good product?
4) Does it meet all of my vehicle manufacturer's specs? (This has only come up once)

I look forward to reading what you folks find out.


2011 Toyota Prius - 178k - Various 0W-20 (Brew)
2007 Honda Accord 2.4 - 133K - Mobil 1 EP HM 5W-30
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802610
07/01/18 06:23 PM
07/01/18 06:23 PM
Joined: Sep 2013
Posts: 582
Connecticut
cheesepuffs Offline
cheesepuffs  Offline
Joined: Sep 2013
Posts: 582
Connecticut
Most people have absolutely no clue, because most people just take their car to a shop and donít even know where to find the dipstick under the hood. 99% of people donít know what Dexos is, or API SN+, or any of that stuff, and they donít care. Most people probably couldnít even name two motor oil brands off the top of their head.


2008 Honda Accord Coupe V6
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802613
07/01/18 06:27 PM
07/01/18 06:27 PM
Joined: Mar 2011
Posts: 411
new jersey
hemitruck Offline
hemitruck  Offline
Joined: Mar 2011
Posts: 411
new jersey
The cats I maintain are owned by wife and two daughters. 1 daughter drives a 2007 jeep liberty, use mobile conventional every 3 thousand miles. She wants cheep and has 200000 miles on original engine. She is waiting for it to die, so she can get a new car. Other daughter, penzoil platinum in a 2015 jeep Wrangler. Doesn't really care, just a thanks Dad. My Ram 1500 and Jeep Cherokee, both get penzoil ultra, I care wife doesn't.

Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802617
07/01/18 06:32 PM
07/01/18 06:32 PM
Joined: Jun 2003
Posts: 17,808
Deplorable in apple valley, ca
Chris142 Offline
Chris142  Offline
Joined: Jun 2003
Posts: 17,808
Deplorable in apple valley, ca
Most of my customers don't care about brand. The ones that do request mobil-1. The do it myselfers like castrol and valvoline. You almost never see them buying Pennzoil or qs.


02 Wrangler carlube 5w30
87 F250 traveler 15w40
07 fjcruiser Chevron 10w30
Z400 castrol T 10w40
Can am maveric edge 5w40
57 case tractor 15w40
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802624
07/01/18 06:44 PM
07/01/18 06:44 PM
Joined: Dec 2006
Posts: 455
snow and sun
oliveoil Offline
oliveoil  Offline
Joined: Dec 2006
Posts: 455
snow and sun
Most people donít even know what grade of oil their car requires, let alone brand. The DIY generation is passing.

Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802632
07/01/18 06:49 PM
07/01/18 06:49 PM
Joined: Nov 2006
Posts: 20,559
MA, Mittelfranken.de
Trav Offline
Trav  Offline
Joined: Nov 2006
Posts: 20,559
MA, Mittelfranken.de
The vast majority or people don't know and don't care. I would keep a small stash of lower priced semi synthetic or dino offerings for the cheap skates, lots of them with a 19.99 oil change limit.


ASE L1, Master. Deutsch Meisterbrief.
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802639
07/01/18 07:02 PM
07/01/18 07:02 PM
Joined: Dec 2017
Posts: 2,966
SE British Columbia, Canada
Snagglefoot Offline
Snagglefoot  Offline
Joined: Dec 2017
Posts: 2,966
SE British Columbia, Canada
If a person was leasing, like most of the folks driving new cars, I guess they wouldnít care.


If you want the job done right......do it yourself.
Re: Oil Brands - Thoughts from an avg consumer? [Re: Chris142] #4802640
07/01/18 07:02 PM
07/01/18 07:02 PM
Joined: Jun 2003
Posts: 33,551
ME
eljefino Offline
eljefino  Offline
Joined: Jun 2003
Posts: 33,551
ME
Originally Posted By: Chris142
Most of my customers don't care about brand. The ones that do request mobil-1. The do it myselfers like castrol and valvoline. You almost never see them buying Pennzoil or qs.


BITOG mostly just reassured me that it's all good. I bought M1 in the 1990s because it was "the one" and the only recognizable synthetic on the shelf. Everything else was hit-or-miss which convinced me it was junk (typical marketing).

But now WM has either M1 or Pennzoil full syn for $22 in the 5 quart jug and that would be my go-to if I didn't have a stash from clearance buys.

I would care about something cheap, something full syn, something diesel, and something for OPE, and figure it out by the owners manuals and fill caps.

I have never gotten Amsoil and probably never will.

Re: Oil Brands - Thoughts from an avg consumer? [Re: Trav] #4802644
07/01/18 07:06 PM
07/01/18 07:06 PM
Joined: Aug 2004
Posts: 20,193
CA
The Critic Offline OP
The Critic  Offline OP
Joined: Aug 2004
Posts: 20,193
CA
Originally Posted By: Trav
The vast majority or people don't know and don't care. I would keep a small stash of lower priced semi synthetic or dino offerings for the cheap skates, lots of them with a 19.99 oil change limit.


I just looked over my "list" of cars. All but 1 vehicle either requires synthetic or the owner prefers it. 2/3rds of the vehicles require 0w20, so that is probably the main driving factor.


2011 Toyota Prius - 178k - Various 0W-20 (Brew)
2007 Honda Accord 2.4 - 133K - Mobil 1 EP HM 5W-30
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802648
07/01/18 07:11 PM
07/01/18 07:11 PM
Joined: Mar 2010
Posts: 654
NY
mx5miata Offline
mx5miata  Offline
Joined: Mar 2010
Posts: 654
NY
I don't mind changing the oil on mine and the wife's car, both cars take 0w-20 so inventory is easy. I pick up 5Qt. jugs when I see a sale.

I never found it necessary for Royal Purple, Red Line, Lucas or Amsoil no dealership or Quick lube uses those brands and the Synthetics out there from Valvoline, Mobil, Castrol etc easily handle 10-15k oil change intervals.

I won't even over think this one.


NAPA FULL SYNTHETIC 0w20 Partsplus oil filter
Wix air filter
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802652
07/01/18 07:17 PM
07/01/18 07:17 PM
Joined: Nov 2008
Posts: 9,277
Phoenix
dishdude Offline
dishdude  Offline
Joined: Nov 2008
Posts: 9,277
Phoenix
Trust in you probably goes a lot further than brand recognition. If they trust you and you recommend it, most likely they'll be happy.


2018 Challenger SRT 392 PUP 0w-40 Wix 57899XP
2018 GTI
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802653
07/01/18 07:24 PM
07/01/18 07:24 PM
Joined: Nov 2008
Posts: 3,272
Oshawa, Ontario Canada
JC1 Offline
JC1  Offline
Joined: Nov 2008
Posts: 3,272
Oshawa, Ontario Canada
Critic are you able to get amsoil for a reasonable price? Are you going to be losing money by offering a boutique oil across the board?

As Trav mentioned I would also stock something conventional or semi synth for the budget minded.


2015 Grand Caravan SXT Plus 5w-20 PPPP/Fram Ultra Filter
1997 Honda Civic CX 5w-30 Shell Conventional/Fram Ultra Filter
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802660
07/01/18 07:36 PM
07/01/18 07:36 PM
Joined: Dec 2011
Posts: 5,087
North Carolina
rooflessVW Offline
rooflessVW  Offline
Joined: Dec 2011
Posts: 5,087
North Carolina
No one in my family but myself cares.

They take the car to the dealer and it gets what it gets. Or I do it for them.

My FIL does all the work on his Harley - he buys Harley branded fluids.


"Zed's dead baby, Zed's dead."
Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802667
07/01/18 07:44 PM
07/01/18 07:44 PM
Joined: Jan 2010
Posts: 692
Los Gatos, CA
JeffKeryk Offline
JeffKeryk  Offline
Joined: Jan 2010
Posts: 692
Los Gatos, CA
I help a lotta people with their cars. I'm not sure anyone has ever asked the brand or weight of the oil or filter.
Oftentimes, due to their budget limitations, prie is the #1 factor. Or the only one...

Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic] #4802671
07/01/18 07:51 PM
07/01/18 07:51 PM
Joined: Nov 2006
Posts: 20,559
MA, Mittelfranken.de
Trav Offline
Trav  Offline
Joined: Nov 2006
Posts: 20,559
MA, Mittelfranken.de
Originally Posted By: The Critic
Originally Posted By: Trav
The vast majority or people don't know and don't care. I would keep a small stash of lower priced semi synthetic or dino offerings for the cheap skates, lots of them with a 19.99 oil change limit.


I just looked over my "list" of cars. All but 1 vehicle either requires synthetic or the owner prefers it. 2/3rds of the vehicles require 0w20, so that is probably the main driving factor.


Then that what you carry the most of, cater to your customers needs and you wont go wrong. Amsoil makes good products, no worries about product quality.


ASE L1, Master. Deutsch Meisterbrief.
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