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#4802598 - 07/01/18 07:14 PM Oil Brands - Thoughts from an avg consumer?
The Critic Online   crying


Registered: 08/30/04
Posts: 19881
Loc: CA
As some of you may have read, I am thinking about switching to a boutique oil brand (Amsoil) for the vehicles I maintain. This is mainly for availability and inventory reasons. Of course, I will only use an oil containing the required licenses and approvals so I do not jeopardize any in-force warranties. My only concern about Amsoil is the lack of brand recognition.

However, I am curious if the average person even cares about which brand of oil is used in their vehicle. If you folks can get some feedback from a spouse/friend who is not an automotive enthusiast, I am interested in their responses. In my opinion, when most people are getting their vehicle (or equipment) serviced, they usually do not care what brand of parts are used unless it is a very large repair; for most small repair or maintenance items the topic of brand does not even come up.

In the few times where I have been asked about the brand of oil used, the person was usually satisfied if the following items were addressed:

1) Price - why does it cost more (or less) than what I am used to paying.
2) Tier - is it a generic/house-brand, name-brand or a boutique/specialty brand.
3) Is it a good product?
4) Does it meet all of my vehicle manufacturer's specs? (This has only come up once)

I look forward to reading what you folks find out.
_________________________
2011 Toyota Prius - 170k - ServicePro Dexos 0W-20
2007 Honda Accord 2.4 - 129K - Idemitsu 5W-20

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#4802610 - 07/01/18 07:23 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
cheesepuffs Offline


Registered: 09/24/13
Posts: 577
Loc: Connecticut
Most people have absolutely no clue, because most people just take their car to a shop and donít even know where to find the dipstick under the hood. 99% of people donít know what Dexos is, or API SN+, or any of that stuff, and they donít care. Most people probably couldnít even name two motor oil brands off the top of their head.
_________________________
2008 Honda Accord Coupe V6

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#4802613 - 07/01/18 07:27 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
hemitruck Offline


Registered: 03/18/11
Posts: 386
Loc: new jersey
The cats I maintain are owned by wife and two daughters. 1 daughter drives a 2007 jeep liberty, use mobile conventional every 3 thousand miles. She wants cheep and has 200000 miles on original engine. She is waiting for it to die, so she can get a new car. Other daughter, penzoil platinum in a 2015 jeep Wrangler. Doesn't really care, just a thanks Dad. My Ram 1500 and Jeep Cherokee, both get penzoil ultra, I care wife doesn't.

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#4802617 - 07/01/18 07:32 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
Chris142 Online   content


Registered: 06/05/03
Posts: 16950
Loc: Deplorable in apple valley, ca
Most of my customers don't care about brand. The ones that do request mobil-1. The do it myselfers like castrol and valvoline. You almost never see them buying Pennzoil or qs.
_________________________
02 Wrangler durablend 10w40
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Z400 castrol T 10w40
Can am maveric edge 5w40
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#4802624 - 07/01/18 07:44 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
oliveoil Offline


Registered: 12/12/06
Posts: 423
Loc: snow and sun
Most people donít even know what grade of oil their car requires, let alone brand. The DIY generation is passing.

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#4802632 - 07/01/18 07:49 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
Trav Offline


Registered: 11/20/06
Posts: 19298
Loc: MA, Mittelfranken.de
The vast majority or people don't know and don't care. I would keep a small stash of lower priced semi synthetic or dino offerings for the cheap skates, lots of them with a 19.99 oil change limit.
_________________________
ASE L1, Master. Deutsch Meisterbrief.

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#4802639 - 07/01/18 08:02 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
Snagglefoot Offline


Registered: 12/31/17
Posts: 1907
Loc: SE British Columbia, Canada
If a person was leasing, like most of the folks driving new cars, I guess they wouldnít care.

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#4802640 - 07/01/18 08:02 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: Chris142]
eljefino Offline


Registered: 06/15/03
Posts: 32770
Loc: ME
Originally Posted By: Chris142
Most of my customers don't care about brand. The ones that do request mobil-1. The do it myselfers like castrol and valvoline. You almost never see them buying Pennzoil or qs.


BITOG mostly just reassured me that it's all good. I bought M1 in the 1990s because it was "the one" and the only recognizable synthetic on the shelf. Everything else was hit-or-miss which convinced me it was junk (typical marketing).

But now WM has either M1 or Pennzoil full syn for $22 in the 5 quart jug and that would be my go-to if I didn't have a stash from clearance buys.

I would care about something cheap, something full syn, something diesel, and something for OPE, and figure it out by the owners manuals and fill caps.

I have never gotten Amsoil and probably never will.

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#4802644 - 07/01/18 08:06 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: Trav]
The Critic Online   crying


Registered: 08/30/04
Posts: 19881
Loc: CA
Originally Posted By: Trav
The vast majority or people don't know and don't care. I would keep a small stash of lower priced semi synthetic or dino offerings for the cheap skates, lots of them with a 19.99 oil change limit.


I just looked over my "list" of cars. All but 1 vehicle either requires synthetic or the owner prefers it. 2/3rds of the vehicles require 0w20, so that is probably the main driving factor.
_________________________
2011 Toyota Prius - 170k - ServicePro Dexos 0W-20
2007 Honda Accord 2.4 - 129K - Idemitsu 5W-20

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#4802648 - 07/01/18 08:11 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
mx5miata Offline


Registered: 03/28/10
Posts: 549
Loc: NY
I don't mind changing the oil on mine and the wife's car, both cars take 0w-20 so inventory is easy. I pick up 5Qt. jugs when I see a sale.

I never found it necessary for Royal Purple, Red Line, Lucas or Amsoil no dealership or Quick lube uses those brands and the Synthetics out there from Valvoline, Mobil, Castrol etc easily handle 10-15k oil change intervals.

I won't even over think this one.
_________________________
NAPA FULL SYNTHETIC 0w20 Partsplus oil filter
Wix air filter

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#4802652 - 07/01/18 08:17 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
dishdude Offline


Registered: 11/14/08
Posts: 8822
Loc: Phoenix
Trust in you probably goes a lot further than brand recognition. If they trust you and you recommend it, most likely they'll be happy.
_________________________
2018 Challenger SRT

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#4802653 - 07/01/18 08:24 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
JC1 Offline


Registered: 11/29/08
Posts: 3057
Loc: Oshawa, Ontario Canada
Critic are you able to get amsoil for a reasonable price? Are you going to be losing money by offering a boutique oil across the board?

As Trav mentioned I would also stock something conventional or semi synth for the budget minded.
_________________________
2015 Grand Caravan SXT Plus 5w-20 PPPP/Fram Ultra Filter
1997 Honda Civic CX 5w-30 Shell Conventional/Fram Ultra Filter

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#4802660 - 07/01/18 08:36 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
rooflessVW Online   content


Registered: 12/24/11
Posts: 4313
Loc: North Carolina
No one in my family but myself cares.

They take the car to the dealer and it gets what it gets. Or I do it for them.

My FIL does all the work on his Harley - he buys Harley branded fluids.
_________________________
"Zed's dead baby, Zed's dead."

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#4802667 - 07/01/18 08:44 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
JeffKeryk Offline


Registered: 01/09/10
Posts: 314
Loc: Los Gatos, CA
I help a lotta people with their cars. I'm not sure anyone has ever asked the brand or weight of the oil or filter.
Oftentimes, due to their budget limitations, prie is the #1 factor. Or the only one...

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#4802671 - 07/01/18 08:51 PM Re: Oil Brands - Thoughts from an avg consumer? [Re: The Critic]
Trav Offline


Registered: 11/20/06
Posts: 19298
Loc: MA, Mittelfranken.de
Originally Posted By: The Critic
Originally Posted By: Trav
The vast majority or people don't know and don't care. I would keep a small stash of lower priced semi synthetic or dino offerings for the cheap skates, lots of them with a 19.99 oil change limit.


I just looked over my "list" of cars. All but 1 vehicle either requires synthetic or the owner prefers it. 2/3rds of the vehicles require 0w20, so that is probably the main driving factor.


Then that what you carry the most of, cater to your customers needs and you wont go wrong. Amsoil makes good products, no worries about product quality.
_________________________
ASE L1, Master. Deutsch Meisterbrief.

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