Of the many filters I would consider other than Motorcraft, when it comes to the fuel filters, I stick with OEM and change them every 15K. The fuel system on a >2011 PSD will set you back more than 100x the cost of the filters if anything slips past the filter and goes into the HPFP.
2018 MB AMG GLC43 3.0L Coupe - Castrol 0W-40/Purflux
2018 MB C300 2.0L - M1 0W-40/OEM
2015 F-250 6.7L PS Diesel - Delo 15W-40/CQ Blue
2014 Explorer 3.5L Limited - M1 AFE 0W-20/FU