Not sure if this changes anything. Esso (Exxon Mobil) has been a staple in Canada for as long as I can remember, and if you check the history for as long as my departed father could remember.
Former Prime Minister and late father to the current Prime Minister Justin Trudeau, Pierre Elliot Trudeau, was the son of Joseph Charles-Émile "Charley" Trudeau, who sold his 30 gas stations in Quebec to Champlain Oil Products Limited, in 1932, for a cool $1 million. Back in the day that was "real money" ... the inflation calculator says $US 18,5 million today, but that doesn't really reflect the value of money then compared to today. Short answer ... it was plenty of cash, and the Trudeau family have never wanted for any.
Champlain Oil Products is a subsidiary of ... you guessed it ... Imperial Oil Co, which operates Esso branded stations across Canada ... it's the second largest retail gas business in the country. And Exxon Mobil owns 69.6% of Imperial Oil.
As far as I can tell, this is a co-branding agreement with George Weston Ltd, a massive food conglomerate in Canada (assets: $38,5 Billion) and their Loblaws subsidiary, which already sells fuel alongside it's retail grocery stores. So just changing the signs, basically.