This was installed when i bought my truck from the dealer (used). It was on a 2014 GMC 1500 during the winter in Chicago when the highs were -20, so there were a lot of cold starts on this evident from the tear in the filter.
When I worked for Parts Depot (owner of Parts Master the house brand for All Pro, Parts Depot, Auto Value, Bumper to Bumper parts stores) we contracted with Wix to make these filters. That was 15 years ago though.