I think it's only a Pennsylvanian thing, but I always prefer Middlewarth's brand chips. I can get them in upstate PA and even my town, but other towns around here don't carry them. Gibble's made locally is a second choice, but since changing owners they aren't as good as I remember from my childhood. Martin's and Utz is also up there. I try and buy local stuff, after years of living out of state and only able to buy big names such as Lay's, I'm glad to get local stuff now.