Oil Filters & Heart Icons
Tom's Story
I was so enthused about the FRAM High Mileage® Oil Filter that I cut it open after my daughter unscrewed it from her car's engine last weekend. This oil filter has a little plastic basket inside that contains FRAM's TRT™ additive gel to help balance oil pH and maintain viscosity. It was worth risking cut fingers and cleaning up an oily mess to see if any of that special gel remained after slightly more than a year and 3,000 miles (4,800 km) of city driving. The filter's plastic basket was empty so the gel had been gradually released into the engine oil as planned!
Surprisingly, FRAM has discontinued this unique oil filter. Maybe they did not see all the heart icons next to the FRAM High Mileage Oil Filters in the RockAuto catalog? A small heart icon next to a part's description means that part has been purchased most frequently (with fewest returns) by other owners of that vehicle. The heart icon is one more tool customers can use to choose the part that will best fit their needs.
heart icon next to a part's description means that part has been purchased most frequently
Part manufacturers can also get valuable insights from the heart icons. The oil filter business is exceptionally competitive. For most vehicles, RockAuto offers a huge selection of excellent oil filters made by numerous manufacturers. When there are more than a dozen competing oil filters, it is quite an accomplishment for one specific oil filter to be so popular that it earns the heart icon.
Nearly all FRAM's High Mileage Oil Filters earned the heart icon. Many have already sold-out. Last weekend, my daughter screwed on a high-tech oil filter made by another respected manufacturer.
RockAuto.com still has FRAM High Mileage Oil Filters for some very popular engines such as the FRAM HM8A that fits everything from a '58 DeSoto to an '06 Ford and the FRAM HM4967 that fits everything from a '88 Toyota to a '11 Lotus. Look under the "Engine" category in the RockAuto catalog to see all the cool oil filters currently available for your specific car or truck!
http://www.rockauto.com/Newsletter/
Tom's Story
I was so enthused about the FRAM High Mileage® Oil Filter that I cut it open after my daughter unscrewed it from her car's engine last weekend. This oil filter has a little plastic basket inside that contains FRAM's TRT™ additive gel to help balance oil pH and maintain viscosity. It was worth risking cut fingers and cleaning up an oily mess to see if any of that special gel remained after slightly more than a year and 3,000 miles (4,800 km) of city driving. The filter's plastic basket was empty so the gel had been gradually released into the engine oil as planned!
Surprisingly, FRAM has discontinued this unique oil filter. Maybe they did not see all the heart icons next to the FRAM High Mileage Oil Filters in the RockAuto catalog? A small heart icon next to a part's description means that part has been purchased most frequently (with fewest returns) by other owners of that vehicle. The heart icon is one more tool customers can use to choose the part that will best fit their needs.
heart icon next to a part's description means that part has been purchased most frequently
Part manufacturers can also get valuable insights from the heart icons. The oil filter business is exceptionally competitive. For most vehicles, RockAuto offers a huge selection of excellent oil filters made by numerous manufacturers. When there are more than a dozen competing oil filters, it is quite an accomplishment for one specific oil filter to be so popular that it earns the heart icon.
Nearly all FRAM's High Mileage Oil Filters earned the heart icon. Many have already sold-out. Last weekend, my daughter screwed on a high-tech oil filter made by another respected manufacturer.
RockAuto.com still has FRAM High Mileage Oil Filters for some very popular engines such as the FRAM HM8A that fits everything from a '58 DeSoto to an '06 Ford and the FRAM HM4967 that fits everything from a '88 Toyota to a '11 Lotus. Look under the "Engine" category in the RockAuto catalog to see all the cool oil filters currently available for your specific car or truck!
http://www.rockauto.com/Newsletter/