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#4691185 - 03/11/18 08:36 AM Success of Genesis Brand?
Char Baby Offline


Registered: 05/25/05
Posts: 10019
Loc: ROCHESTER, NY
In your opinion based on what you've/we've read and/or what we actually know(if anything), what is the success of Hyundai's luxury brand, Genesis?

To start, I feel that they will make a dent in the luxury brand market due to having a wonderful product that seems to have the style, quality, luxury, performance for those who are not brand loyal or brand snobbish. Then, I think they will gain a reputation based on those features I listed(and more) to be a solid contender in the luxury vehicle arena and offer a larger line of vehicles to aid in their success, the same way Lexus did.

What say you?
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#4691193 - 03/11/18 08:42 AM Re: Success of Genesis Brand? [Re: Char Baby]
rooflessVW Online   content


Registered: 12/24/11
Posts: 4041
Loc: North Carolina
Too little, too late.

They're still derivative, mainly aping the bigger player's current offerings while they're busy making moves towards exotic materials and electric propulsion.

If they brought anything new to the table besides bargain pricing they may be worth a look.
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#4691194 - 03/11/18 08:43 AM Re: Success of Genesis Brand? [Re: Char Baby]
Kira Offline


Registered: 08/19/10
Posts: 5229
Loc: Champlain/Hudson Valley
I think I've only seen 2 or 3 of them on the road.

What I'd like to know is how much faster did Hyundai introduced Genesis vs. Nissan, Honda and Toyota introduced Infinity, Acura and Lexus respectively.

Hyundai likely saw the successes of the other 3 and accelerated the production of their luxury car.

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#4691196 - 03/11/18 08:47 AM Re: Success of Genesis Brand? [Re: Char Baby]
NHGUY Offline


Registered: 10/09/11
Posts: 5043
Loc: USA
Only difference is,Genesis was a Hyundai model before becoming a stand alone brand.Infinity,Acura and Lexus had to generate everything from scratch.Much like Edsel.Had Edsel startedout as a "Ford Edsel" and then spun off into separate dealers/brand later on,it might have survived.

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#4691208 - 03/11/18 08:59 AM Re: Success of Genesis Brand? [Re: Char Baby]
JHZR2 Offline



Registered: 12/14/02
Posts: 41775
Loc: New Jersey
I see a few, mainly driven by retirees who want a fancy car. Not mainstream by any sense.

A silly fancied up Honda or Nissan or Toyota is bad enough. A Hyundai?!?

Then again, if the Germans price themselves out of reality on the sale and subsequent service, who knows...

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#4691219 - 03/11/18 09:08 AM Re: Success of Genesis Brand? [Re: Char Baby]
mcrn Offline


Registered: 11/30/05
Posts: 3200
Loc: FL
I think it will do good.....from reviews online im watching it is class leading in some things. I do not think it will over take Lexus only because people are brainwashed to think they are the best....however blindfold someone and let them drive it back to back and I think a lot would prefer the Genesis....again this is from people that I think are good at reviewing cars and they are preferring the Genesis to its competition.
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#4691230 - 03/11/18 09:20 AM Re: Success of Genesis Brand? [Re: Char Baby]
tcp71 Online   content


Registered: 08/12/13
Posts: 272
Loc: Alberta
The genesis brand has been around in one form or another for over 10 years. They havenít made a dent.

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#4691241 - 03/11/18 09:34 AM Re: Success of Genesis Brand? [Re: Char Baby]
DaRider34 Offline


Registered: 12/12/16
Posts: 47
Loc: usa
So tempted to upgrade the sonata to a genesis g80 but the fact than you cant fold down the rear seats is a deal breaker, especially when an e-class and 5 series can.

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#4691251 - 03/11/18 09:45 AM Re: Success of Genesis Brand? [Re: Char Baby]
asiancivicmaniac Offline


Registered: 01/12/05
Posts: 4313
Loc: FL
I think they should have went with a name other than Genesis. What is it the beginning of?

I don't think it will be taking much business away from legacy luxury brands, because people who buy those cars are usually brand conscious. But I'm sure people who want a high end Avalon, Buick, or Lincoln might consider it as an alternative. Also, people who currently own a Kia or a Hyundai and are happy with their cars but want to upgrade in the future will buy them.
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#4691254 - 03/11/18 09:54 AM Re: Success of Genesis Brand? [Re: Char Baby]
tenderloin Offline


Registered: 12/16/02
Posts: 6521
Loc: Huntington Beach, CA
My youngest son has a new one. Terrific automobile especially for the price Once you drive one IMO you might ha e a different outlook on the car. Here is a recent comparison review
http://www.motortrend.com/cars/genesis/g...continental-30/

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#4691258 - 03/11/18 09:58 AM Re: Success of Genesis Brand? [Re: Char Baby]
dblshock Offline


Registered: 04/24/07
Posts: 2655
Loc: WI.
Hyundai's brand has stalled.
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#4691274 - 03/11/18 10:13 AM Re: Success of Genesis Brand? [Re: Char Baby]
AZjeff Offline


Registered: 01/14/11
Posts: 2635
Loc: PV Az
Mazda tried to do the upscale branding (forget the name) and it didn't work out. Millenium?

Hyundai probably has more capital to make it work.
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#4691287 - 03/11/18 10:23 AM Re: Success of Genesis Brand? [Re: AZjeff]
Char Baby Offline


Registered: 05/25/05
Posts: 10019
Loc: ROCHESTER, NY
Originally Posted By: AZjeff
Mazda tried to do the upscale branding (forget the name) and it didn't work out. Millenium?


Well, Mazda had a Millenia sedan which replaced the 929 and they were also entertaining the thought of vehicles in the luxury car market with a brand that was to be called "Amity". Turns out, Mazda just didn't have the capitol for this luxury car division.

I thought that since Lexus is going more sporty/or hi-perf with many of their models that, the Genesis brand would catch some of the traditional Lexus buyers that may abandon Lexus and still want the smooth, soft & quiet luxury car like the Genesis.

And I have seen video reviews of the Genesis G80/90 even when they were still with Hyundai where the reviewers said, drive this price category blindfolded and one may in fact pick the Genesis. However, people buy with their eyes open and the name & emblem on the car means something to many.



Edited by Char Baby (03/11/18 10:27 AM)
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'80 Firebird FORMULA V8/4bbl-purchased "NEW"
'06 Mazda 3i 2.0L
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#4691289 - 03/11/18 10:24 AM Re: Success of Genesis Brand? [Re: Char Baby]
Leo99 Offline


Registered: 03/30/14
Posts: 3041
Loc: NJ
I'm toying with the idea of picking up a used Hyundai Genesis with the V8 engine. They depreciated a lot.
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#4691317 - 03/11/18 10:38 AM Re: Success of Genesis Brand? [Re: Char Baby]
motor_oil_madman Offline


Registered: 11/29/09
Posts: 4848
Loc: Houston, Texas
It's a woman's car.
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