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#4678075 - 02/25/18 07:40 PM Yet another M1 0W-20 grade flavor!
fdcg27 Offline


Registered: 09/25/09
Posts: 15843
Loc: OH
We were shopping Meijer today so we of course had to check out the auto department. Well, wife didn't but I did.
What to my wondering eyes did appear but M1 EP HM!
Priced the same as regular EP, so a few bucks more than AFE or regular HM.
So, in the 0W-20 grade there are now AFE, HM, AP, EP and EP HM offerings of M1.
Five choices of M1 in this grade alone.
Seems like more than enough, but then I wasn't a marketing major.
_________________________
17 Forester 12K MSS 0W-20
12 Accord LX 86K PP 5W-20
09 Forester 95K M1HM 10W-30
01 Focus ZX3 118K PP 5W-20
96 Accord LX 104K T5 10W-30
95 318i

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#4678077 - 02/25/18 07:42 PM Re: Yet another M1 0W-20 grade flavor! [Re: fdcg27]
simple_gifts Offline


Registered: 07/26/04
Posts: 11993
Loc: Middlesex County CT
How about AP HM; cleans up the mess left by using AP
_________________________
2004 Prius; 97K ML Syn 5W-30
2007 Yaris 71K 0w-40 Castrol
2006 B2300;130K;ALM


Was driving an ox cart; Now on the USS Enterprise

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#4678085 - 02/25/18 07:46 PM Re: Yet another M1 0W-20 grade flavor! [Re: fdcg27]
car51 Offline


Registered: 03/12/15
Posts: 10382
Loc: Southwest PA
Originally Posted By: fdcg27
We were shopping Meijer today so we of course had to check out the auto department. Well, wife didn't but I did.
What to my wondering eyes did appear but M1 EP HM!
Priced the same as regular EP, so a few bucks more than AFE or regular HM.
So, in the 0W-20 grade there are now AFE, HM, AP, EP and EP HM offerings of M1.
Five choices of M1 in this grade alone.
Seems like more than enough, but then I wasn't a marketing major.


Oh you saw this as well? smile

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#4678087 - 02/25/18 07:47 PM Re: Yet another M1 0W-20 grade flavor! [Re: fdcg27]
car51 Offline


Registered: 03/12/15
Posts: 10382
Loc: Southwest PA
_________________________
2009 Toyota Camry LE

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#4678114 - 02/25/18 08:18 PM Re: Yet another M1 0W-20 grade flavor! [Re: fdcg27]
JohnnyJohnson Offline


Registered: 10/22/09
Posts: 2908
Loc: Wet side WA
Yes my WM had that today along with plenty of other stuff in the high price spread. So as a buyer I will sit on the sideline in the wait for Rollback mode.


Edited by JohnnyJohnson (02/25/18 08:18 PM)
_________________________
2004 Corolla 122696
Out: VML 5w-30 TG4967 OCI 5007 Miles
In: Castrol EDGE EP 5W-30 Bosch 3311 122537 7-18-18
2006 Duramax 74202
Out: T6 5W-40 M1-303
In: T6 5W-40 XG9100 74705 4-22-18

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#4678119 - 02/25/18 08:21 PM Re: Yet another M1 0W-20 grade flavor! [Re: fdcg27]
demarpaint Offline


Registered: 07/03/05
Posts: 30026
Loc: NY
To me it is getting a little ridiculous with Mobil 1 products lately. It almost seems like they had some kind of management shakeup, and they're moving the company in a rather odd, product overlapping, wasteful direction.
_________________________
God Bless Our Troops


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#4678135 - 02/25/18 08:29 PM Re: Yet another M1 0W-20 grade flavor! [Re: demarpaint]
4WD Offline


Registered: 09/21/10
Posts: 6554
Loc: Texas
Originally Posted By: demarpaint
To me it is getting a little ridiculous with Mobil 1 products lately. It almost seems like they had some kind of management shakeup, and they're moving the company in a rather odd, product overlapping, wasteful direction.


Surprised too … but look at the Amsoil photo we just got … and there are many 0/5w20 motors running around today.
Heck, it’s the same price I already pay for EP … it can be my second in line oil change for the Fusion as she tops the century mark next month … it’s a 4-1/2 Q motor anyway …

Management shakeup … yes, the new CEO comes from that side of the business … Tillerson was upstream …


Edited by 4WD (02/25/18 08:31 PM)

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#4678167 - 02/25/18 09:05 PM Re: Yet another M1 0W-20 grade flavor! [Re: fdcg27]
BHopkins Offline


Registered: 11/03/13
Posts: 1107
Loc: Utah
When at Wally World recently, I noticed that it seems everyone is now offering 0W-20 in a High Mileage variety.
_________________________
2013 Subaru Outback 2.5i - Royal Purple 0W-20 & NAPA Gold filter
2003 Oldsmobile Alero 3.4 - M1 5W-30 & NAPA Gold filter

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#4678174 - 02/25/18 09:09 PM Re: Yet another M1 0W-20 grade flavor! [Re: demarpaint]
PeterPolyol Offline


Registered: 03/06/16
Posts: 1351
Loc: toronto
Wouldn't be surprised if the Mobil suits finds it cheaper and more effective to divert a few billion from the marketing black hole to fudge formulas a bit, brainstorm a novel application, enter a new SKU and print new labels. This way, it's an assault where it matters- in the aisle. Got a blue sedan made after 2001? Only Mobil 1 makes an oil specifically for blue sedans made after 2001!

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#4678193 - 02/25/18 09:34 PM Re: Yet another M1 0W-20 grade flavor! [Re: fdcg27]
HondaBroMike Offline


Registered: 11/02/17
Posts: 312
All 0w-20s are good so why claim or just rep 1 oil from one certain name you don't really care to name drop other than you are using their oil temporarily. I am running what's listed as or could be a full syn but more likely blend from the honda dealer service and this oil hasn't burned a drop for thousands of miles where as mobil 1 and even Pennzoil products have burned in higher viscosity grades (different car but still, who looks at engine design when they evaluate oil, certainly no one on BITOG)

I would even venture to say, minus engine design component, that if you are burning any oil using 30 weights (10w, 5w) or even higher or anything in between, try a 0w-20 and see if your burning ceases. Keep in mind, I've only used Phillips 66 synthetics made for Honda dealer but you can try any 0w-20 and try it, I know this one doesn't burn and it isn't even considered elite. Maybe it's time to consider all 0w-20s elite status over higher viscosity grades. Shear stable or oil that doesn't burn is important for wear and deposits namely minimizing them cause they can't be eliminated.


Edited by HondaBroMike (02/25/18 09:40 PM)
_________________________


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#4678284 - 02/25/18 11:49 PM Re: Yet another M1 0W-20 grade flavor! [Re: fdcg27]
dwendt44 Offline


Registered: 05/17/06
Posts: 3983
Loc: Central Wisconsin
Quote:
To me it is getting a little ridiculous with Mobil 1 products lately. It almost seems like they had some kind of management shakeup, and they're moving the company in a rather odd, product overlapping, wasteful direction.


There is a marketing strategy that has been used by Campbell Soup,
Many varieties to push other brands off the shelf or overwhelm the
buyer.


My 2’
_________________________
There's no such thing as:
Too big of a battery,
Too large of a gas tank,
or too loud of a horn,
or too bright headlights.

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#4678351 - 02/26/18 05:00 AM Re: Yet another M1 0W-20 grade flavor! [Re: dwendt44]
LEADED Offline


Registered: 07/13/11
Posts: 98
Loc: MICHIGAN USA
Well maybe MOBIL need an Extended Hi Milage PCMO to QUIET & remove IRON from thier other products .

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#4678360 - 02/26/18 05:10 AM Re: Yet another M1 0W-20 grade flavor! [Re: LEADED]
4WD Offline


Registered: 09/21/10
Posts: 6554
Loc: Texas
Why don’t you actually get a dB meter like I did ~ PUP was louder ~ what color parrot are you?

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#4678369 - 02/26/18 05:25 AM Re: Yet another M1 0W-20 grade flavor! [Re: 4WD]
demarpaint Offline


Registered: 07/03/05
Posts: 30026
Loc: NY
Originally Posted By: 4WD
Originally Posted By: demarpaint
To me it is getting a little ridiculous with Mobil 1 products lately. It almost seems like they had some kind of management shakeup, and they're moving the company in a rather odd, product overlapping, wasteful direction.


Surprised too … but look at the Amsoil photo we just got … and there are many 0/5w20 motors running around today.
Heck, it’s the same price I already pay for EP … it can be my second in line oil change for the Fusion as she tops the century mark next month … it’s a 4-1/2 Q motor anyway …

Management shakeup … yes, the new CEO comes from that side of the business … Tillerson was upstream …


Yes I saw the Amsoil photo as well. I won't comment....... Cheers1

It should be interesting to see what if any offerings come in retaliation from Pennzoil in the near future.......... Stay tuned.
_________________________
God Bless Our Troops


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#4679009 - 02/26/18 06:05 PM Re: Yet another M1 0W-20 grade flavor! [Re: demarpaint]
fdcg27 Offline


Registered: 09/25/09
Posts: 15843
Loc: OH
Well, SOPUS seems disinclined to market even their best synthetic oils as offering extended drain capabilities, even though we all know that PP 0W-20=M1 AFE and that PUP=M1 EP.
I therefore don't expect any Pennzoil extended drain offerings anytime soon even though doing so would involve no more than a change in labeling and website verbiage.
_________________________
17 Forester 12K MSS 0W-20
12 Accord LX 86K PP 5W-20
09 Forester 95K M1HM 10W-30
01 Focus ZX3 118K PP 5W-20
96 Accord LX 104K T5 10W-30
95 318i

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