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#4645499 - 01/24/18 10:50 PM Advertising budgets for Motor Oil
Snagglefoot Offline

Registered: 12/31/17
Posts: 955
Loc: Alberta
Anyone ever wonder what the advertising budgets are for motor oil manufacturers. Itís humongous.
Tell us about your favorite non advertised synthetic motor oil such as those with the parts store names. Youíre probably saving a lot of money.


Edited by Snagglefoot (01/24/18 10:51 PM)

#4645535 - 01/25/18 12:06 AM Re: Advertising budgets for Motor Oil [Re: Snagglefoot]
FermeLaPorte Offline

Registered: 07/25/17
Posts: 377
Loc: Texas (south)
I use Delvac on our c2500 Cheyenne. I have never seen it advertised and it's cheap.
Always Mobil 1
2014 1.6L Nissan Versa Sedan, 5 spd, 5k OCI.
2011 3.5L Chevrolet Impala, Automatic, 5k OCI.

#4645571 - 01/25/18 02:45 AM Re: Advertising budgets for Motor Oil [Re: FermeLaPorte]
Garak Offline

Registered: 12/05/09
Posts: 23784
Loc: Regina, Saskatchewan, Canada
I like the pricing, but they advertise, sometimes as part of the Mobil brand in general, and not cheaply. Mobil Delvac 1 LE was advertised and used as the lube for the McLaren F1 team's truck fleet (until Mobil and Esso switched to Red Bull), and McLaren wasn't buying the oil, to say the least.
Plain, simple Garak.

2008 Infiniti G37 - Shell ROTELLA T6 Multi-Vehicle 5w-30, NAPA Gold 7356
1984 F-150 4.9L - Quaker State GB 10w-30, Wix 51515

#4645589 - 01/25/18 05:41 AM Re: Advertising budgets for Motor Oil [Re: Snagglefoot]
bbhero Online   content

Registered: 03/20/15
Posts: 4200
Loc: Virginia
Well.... Smitty's Super S is actually a very good oil that I ran in my Altima 3.5.

Warren Oil SAE 30 grade I ran in the lady's Camry last summer was quite good has well.

I may well run some Cam2 in her car for it's next run.

And I liked the Warren Oil Lubrigold 5w30 Dexos approved oil in my Altima 3.5.

None of these have any major advertising that I've seen. But they are quite good oils available at rather good prices.
Nissan Altima 3.5 Coupe
Federated Auto Full Synthetic 5w30 Hastings LF 240
"Treat your family like your friends and treat your friends like your family."

#4645600 - 01/25/18 06:11 AM Re: Advertising budgets for Motor Oil [Re: bbhero]
Dallas69 Offline

Registered: 02/11/14
Posts: 1566
Loc: Texas
Super Tech
2009 Galant-ultra oil and filter
1987 Ford F-150 302
Valvoline Maxlife 5-30
Motorcraft filter

#4645719 - 01/25/18 09:13 AM Re: Advertising budgets for Motor Oil [Re: Snagglefoot]
ZZman Offline

Registered: 03/17/08
Posts: 5378
Loc: Michigan
I miss the "Think with your Dipstick Jimmy"!
2003 Mercury Grand Marquis. Rotella T6 Multi-Vehicle oil
2008 Sebring Hardtop convertible. Rotella T6 Multi-Vehicle oil
2006 Kawasaki Vulcan 900 LT

#4645728 - 01/25/18 09:18 AM Re: Advertising budgets for Motor Oil [Re: Snagglefoot]
WobblyElvis Offline

Registered: 09/23/14
Posts: 1237
Loc: Toronto Canada
Well in Canada we pay a premium on just about any oil so I was happy to find the local parts store selling "Everest" synthetic blend for $11 / 5 quarts and their full synthetic for $20 /5 quarts. Made by US GLOBAL petroleum. No fancy specs on them, just SAE SN. Price is right and it seems to work.

#4645770 - 01/25/18 09:42 AM Re: Advertising budgets for Motor Oil [Re: Snagglefoot]
andyd Offline

Registered: 09/25/04
Posts: 6752
Loc: Marshfield , MA
Has anyone experienced or even just heard of an oil related failure from Super Tech or Coastal or any other Brand X oil ? Yah there are some bad oils out there, but a careful read of the bottle will usually reveal it.
'16 Camry LE STP synth 0w20 and STP filter.

1994 Ranger ,the Rat, 5w30 dino, STP filter

'16 Camry SE, Valvoline bulk 0w20 and ? filter

#4645817 - 01/25/18 10:24 AM Re: Advertising budgets for Motor Oil [Re: andyd]
JustN89 Offline

Registered: 06/27/17
Posts: 300
Loc: DFW
Originally Posted By: andyd
Has anyone experienced or even just heard of an oil related failure from Super Tech or Coastal or any other Brand X oil ? Yah there are some bad oils out there, but a careful read of the bottle will usually reveal it.

I think we've moved beyond the age of "engine failure" when it comes to motor oil. I believe that now we can determine the quality of oil by the longevity of the parts lubricated within the engine. I'm not saying that the oils mentioned don't protect as well as another brand, but that good oil and proper maintenance may prevent things such as pitting on the cam lobes, stretched chains, carbon buildup, etc.

#4645920 - 01/25/18 12:05 PM Re: Advertising budgets for Motor Oil [Re: Snagglefoot]
dogememe Offline

Registered: 04/15/17
Posts: 337
When I run out of my stash of name brand oils (Chevron Supreme, Valvoline SynPower MaxLife, Castrol Magnatec) I'm going to be switching back to O'Reilly house brand oils. Sure I can hunt around for good deals on "name brands" but it's easier just to grab oil off the shelf when I need it, get the employee discount, and move on in life. When I had my 92 Chevy 1500 with a flat tappet cam I was picky and switched to Royal Purple HPS for more ZDDP but neither my Escape nor my Suburban are picky and I'm sure O'Reilly Full Synthetic will be fine for a long time. Still going to use the Wix filters even though I have like a bin full of MicroGards.

I just don't like paying for the advertising to buy something like Valvoline/Castrol/etc for simple, naturally aspirated, non-direct-injection engines in my vehicles. For a "regular" vehicle with "regular" OCIs the only difference is the sticker on the bottle.

If I had a BMW or something of course I'd have to use BMW-spec oil like Castrol Edge or something.

Edited by dogememe (01/25/18 12:08 PM)
2010 Ford Escape FWD 2.5L ~64K: Castrol Magnatec 5W-20, ACDelco Filter.
1997 Chevy Suburban 4x4 5.7L ~213K: Chevron Supreme 5W-30, Microgard Filter.

#4645956 - 01/25/18 12:36 PM Re: Advertising budgets for Motor Oil [Re: Snagglefoot]
PandaBear Offline

Registered: 08/05/02
Posts: 14108
Loc: Silicon Valley
I never saved any money on SuperTech, they never have huge sales when the other brands do the label swap or spec changes, or new fancy type of oil that does this and that, and then flopped and close out.

What they pay for advertising has nothing to do with what I'll pay, and non advertised oil is not really any cheaper as they don't go on sale.
"You keep asking questions PandaBear and you'll end up a vegetarian like my wife" - Camu Mahubah

#4645996 - 01/25/18 01:23 PM Re: Advertising budgets for Motor Oil [Re: PandaBear]
Kira Offline

Registered: 08/19/10
Posts: 4787
Loc: Champlain/Hudson Valley
Good thread

May I ask...?

Whadahyew think the prices of beer and cars would be without all their advertising?

I know I'll be condemned for espousing "hippie economics" but you must agree that car and beer advertising are now just another societal wallpaper.

It's everywhere all the time. It HAS to be ineffective.

OK, a list of inventory and specials offered is useful.