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Advertising budgets for Motor Oil #4645499
01/24/18 10:50 PM
01/24/18 10:50 PM
Joined: Dec 2017
Posts: 2,977
SE British Columbia, Canada
Snagglefoot Offline OP
Snagglefoot  Offline OP
Joined: Dec 2017
Posts: 2,977
SE British Columbia, Canada
Anyone ever wonder what the advertising budgets are for motor oil manufacturers. Itís humongous.
Tell us about your favorite non advertised synthetic motor oil such as those with the parts store names. Youíre probably saving a lot of money.

SF

Last edited by Snagglefoot; 01/24/18 10:51 PM.

If you want the job done right......do it yourself.
Re: Advertising budgets for Motor Oil [Re: Snagglefoot] #4645535
01/25/18 12:06 AM
01/25/18 12:06 AM
Joined: Jul 2017
Posts: 542
Texas (south)
FermeLaPorte Offline
FermeLaPorte  Offline
Joined: Jul 2017
Posts: 542
Texas (south)
I use Delvac on our c2500 Cheyenne. I have never seen it advertised and it's cheap.


Always Mobil 1
2014 1.6L Nissan Versa Sedan, 5 spd, 5k OCI.
2011 3.5L Chevrolet Impala, Automatic, 5k OCI.
Re: Advertising budgets for Motor Oil [Re: FermeLaPorte] #4645571
01/25/18 02:45 AM
01/25/18 02:45 AM
Joined: Dec 2009
Posts: 26,177
Regina, Saskatchewan, Canada
Garak Offline
Garak  Offline
Joined: Dec 2009
Posts: 26,177
Regina, Saskatchewan, Canada
I like the pricing, but they advertise, sometimes as part of the Mobil brand in general, and not cheaply. Mobil Delvac 1 LE was advertised and used as the lube for the McLaren F1 team's truck fleet (until Mobil and Esso switched to Red Bull), and McLaren wasn't buying the oil, to say the least.


Plain, simple Garak.

2008 Infiniti G37 - Shell ROTELLA T6 Multi-Vehicle 5w-30, NAPA Gold 7356
1984 F-150 4.9L - Quaker State GB 10w-30, Wix 51515
Re: Advertising budgets for Motor Oil [Re: Snagglefoot] #4645589
01/25/18 05:41 AM
01/25/18 05:41 AM
Joined: Mar 2015
Posts: 5,403
Virginia
bbhero Offline
bbhero  Offline
Joined: Mar 2015
Posts: 5,403
Virginia
Well.... Smitty's Super S is actually a very good oil that I ran in my Altima 3.5.

Warren Oil SAE 30 grade I ran in the lady's Camry last summer was quite good has well.

I may well run some Cam2 in her car for it's next run.

And I liked the Warren Oil Lubrigold 5w30 Dexos approved oil in my Altima 3.5.

None of these have any major advertising that I've seen. But they are quite good oils available at rather good prices.


Nissan Altima 3.5 Coupe
Mobil Super 5w30 Wix 57356
"Treat your family like your friends and treat your friends like your family."
Re: Advertising budgets for Motor Oil [Re: bbhero] #4645600
01/25/18 06:11 AM
01/25/18 06:11 AM
Joined: Feb 2014
Posts: 1,786
Texas
Dallas69 Offline
Dallas69  Offline
Joined: Feb 2014
Posts: 1,786
Texas
Smittys
Super Tech


2009 Galant-ultra oil and filter
1987 Ford F-150 302
Smittys 5-30
Motorcraft filter
Re: Advertising budgets for Motor Oil [Re: Snagglefoot] #4645719
01/25/18 09:13 AM
01/25/18 09:13 AM
Joined: Mar 2008
Posts: 6,129
Michigan
ZZman Offline
ZZman  Offline
Joined: Mar 2008
Posts: 6,129
Michigan
I miss the "Think with your Dipstick Jimmy"!


2003 Mercury Grand Marquis. PP HM 5w-30 and Fram Ultra
2008 Sebring Hardtop convertible. PP HM 5w-30 and Fram Ultra
2006 Kawasaki Vulcan 900 LT. Motul 7100 10w-40 and K&N
Re: Advertising budgets for Motor Oil [Re: Snagglefoot] #4645728
01/25/18 09:18 AM
01/25/18 09:18 AM
Joined: Sep 2014
Posts: 1,487
Toronto Canada
WobblyElvis Offline
WobblyElvis  Offline
Joined: Sep 2014
Posts: 1,487
Toronto Canada
Well in Canada we pay a premium on just about any oil so I was happy to find the local parts store selling "Everest" synthetic blend for $11 / 5 quarts and their full synthetic for $20 /5 quarts. Made by US GLOBAL petroleum. No fancy specs on them, just SAE SN. Price is right and it seems to work.

Re: Advertising budgets for Motor Oil [Re: Snagglefoot] #4645770
01/25/18 09:42 AM
01/25/18 09:42 AM
Joined: Sep 2004
Posts: 7,805
Marshfield , MA
andyd Offline
andyd  Offline
Joined: Sep 2004
Posts: 7,805
Marshfield , MA
Has anyone experienced or even just heard of an oil related failure from Super Tech or Coastal or any other Brand X oil ? Yah there are some bad oils out there, but a careful read of the bottle will usually reveal it.


'16 Camry LE STP synth 0w20 and STP filter. the Fridge

1994 Ranger ,the Rat, 5w30 dino, STP filter

'16 Camry SE, Valvoline HM 0w20 and OEM filter
Thick oil is better grin2
Re: Advertising budgets for Motor Oil [Re: andyd] #4645817
01/25/18 10:24 AM
01/25/18 10:24 AM
Joined: Jun 2017
Posts: 615
DFW
JustN89 Online content
JustN89  Online Content
Joined: Jun 2017
Posts: 615
DFW
Originally Posted By: andyd
Has anyone experienced or even just heard of an oil related failure from Super Tech or Coastal or any other Brand X oil ? Yah there are some bad oils out there, but a careful read of the bottle will usually reveal it.

I think we've moved beyond the age of "engine failure" when it comes to motor oil. I believe that now we can determine the quality of oil by the longevity of the parts lubricated within the engine. I'm not saying that the oils mentioned don't protect as well as another brand, but that good oil and proper maintenance may prevent things such as pitting on the cam lobes, stretched chains, carbon buildup, etc.

Re: Advertising budgets for Motor Oil [Re: Snagglefoot] #4645920
01/25/18 12:05 PM
01/25/18 12:05 PM
Joined: Apr 2017
Posts: 1,417
San Rafael, CA
dogememe Offline
dogememe  Offline
Joined: Apr 2017
Posts: 1,417
San Rafael, CA
When I run out of my stash of name brand oils (Chevron Supreme, Valvoline SynPower MaxLife, Castrol Magnatec) I'm going to be switching back to O'Reilly house brand oils. Sure I can hunt around for good deals on "name brands" but it's easier just to grab oil off the shelf when I need it, get the employee discount, and move on in life. When I had my 92 Chevy 1500 with a flat tappet cam I was picky and switched to Royal Purple HPS for more ZDDP but neither my Escape nor my Suburban are picky and I'm sure O'Reilly Full Synthetic will be fine for a long time. Still going to use the Wix filters even though I have like a bin full of MicroGards.

I just don't like paying for the advertising to buy something like Valvoline/Castrol/etc for simple, naturally aspirated, non-direct-injection engines in my vehicles. For a "regular" vehicle with "regular" OCIs the only difference is the sticker on the bottle.

If I had a BMW or something of course I'd have to use BMW-spec oil like Castrol Edge or something.

Last edited by dogememe; 01/25/18 12:08 PM.

2010 Ford Escape 2.5~91K Miles: AMSOIL SS 5W-30, AMSOIL SS FE ATF.
1995 Chevy Silverado 5.7 ~276K Miles: Delo 10W-30, AMSOIL OE MV ATF.
AMSOIL
Re: Advertising budgets for Motor Oil [Re: Snagglefoot] #4645956
01/25/18 12:36 PM
01/25/18 12:36 PM
Joined: Aug 2002
Posts: 14,558
Silicon Valley
PandaBear Offline
PandaBear  Offline
Joined: Aug 2002
Posts: 14,558
Silicon Valley
I never saved any money on SuperTech, they never have huge sales when the other brands do the label swap or spec changes, or new fancy type of oil that does this and that, and then flopped and close out.

What they pay for advertising has nothing to do with what I'll pay, and non advertised oil is not really any cheaper as they don't go on sale.


"You keep asking questions PandaBear and you'll end up a vegetarian like my wife" - Camu Mahubah
Re: Advertising budgets for Motor Oil [Re: PandaBear] #4645996
01/25/18 01:23 PM
01/25/18 01:23 PM
Joined: Aug 2010
Posts: 5,933
Champlain/Hudson Valley
Kira Offline
Kira  Offline
Joined: Aug 2010
Posts: 5,933
Champlain/Hudson Valley
Good thread

May I ask...?

Whadahyew think the prices of beer and cars would be without all their advertising?

I know I'll be condemned for espousing "hippie economics" but you must agree that car and beer advertising are now just another societal wallpaper.

It's everywhere all the time. It HAS to be ineffective.

OK, a list of inventory and specials offered is useful.


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